Persuasive Advertising Examples To Inspire Your Next Campaign
Brafton Inc. Blog
by Beatriz Lopes
4d ago
One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance.  There’s no way an advertiser can talk someone into being interested in a brand just by saying “You are becoming very interested in SEO marketing services.” Marketers have to actually pay attention to their audience’s emotions and goals to successfully persuade them.  So how does it actual ..read more
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Navigating the New Landscape of Google’s AI Overviews: What Does It Mean for SEO?
Brafton Inc. Blog
by Beatriz Lopes
4d ago
Google’s AI Overviews are here, and they have marketers divided. On one hand, they promise to revolutionize the search experience by providing users with quick, AI-generated summaries powered by Google’s specialized Gemini large language model (LLM). On the other, some are concerned with what this new landscape means for organic web traffic and SEO strategies. So, will this move boost search traffic altogether and deliver targeted content to the right audiences? Or is it the dawn of an AI seachange? What Are AI Overviews? First, let’s take a moment to explain just what AI Overviews are. As the ..read more
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How To Set Up and Track GA4 UTM Codes
Brafton Inc. Blog
by Beatriz Lopes
4d ago
In digital marketing, the precision of tracking can make or break your campaigns’ effectiveness. This is where Google Analytics 4 (GA4) and UTM codes come into play. Using these codes enhances the accuracy of your web analytics and helps you get a clearer picture of where your traffic comes from and how it interacts with your site.  This guide will walk you through setting up and using GA4 UTM codes to optimize your digital marketing tactic. Let’s dive in and make every click count! Understanding UTM Tracking UTM tracking, otherwise known as Urchin Tracking Module tracking, lets you gathe ..read more
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Content Buckets 101: How To Use Them + Examples
Brafton Inc. Blog
by Montserrat Gutierrez
1w ago
When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind.  Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets? Not so much.  That is, unless, you’re talking about a content marketing toolshed.  In that case, the humble bucket is not to be overlooked. Let’s walk through the basics of content buckets and why they’re important to building an effective content strategy.  What Is a Content Bucket? A marketing content bucket is a categorization tool used to organize content into s ..read more
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Multilingual Content Marketing Guide for Going Global in 2024
Brafton Inc. Blog
by Beatriz Lopes
1w ago
At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right?  Since you found this blog post, you probably already had a feeling that multilingual SEO is not that easy. Maybe that instinct was accompanied by traumatizing memories of your Spanish teacher trying to hammer into your brain why the moon is female and the sun is male. If that’s what kept you from adapting content localization so far, fear not. We won’t be able to unriddle gramm ..read more
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How to Use Original Research to Boost Your International SEO Efforts
Brafton Inc. Blog
by Beatriz Lopes
1w ago
In a world of ever-changing algorithms and increasing competition, it’s not enough anymore to just create keyword-focused content. Especially when you’re trying to reach new markets. To introduce your company to a brand-new audience and make it stand out from the competition, you need to create content that demonstrates expertise and familiarity with the new market.  Easy to say, not so easy to accomplish, right? Fear not. In this post, we’ll discuss how original research can ramp up an international SEO strategy, by building links and getting traffic from your target market. What is orig ..read more
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How To Boost Your Brand With White Label Content Marketing
Brafton Inc. Blog
by Montserrat Gutierrez
2w ago
You’ve heard it a thousand times before: “Digital marketing is a fast-paced world.” It’s cliche, but it’s true.  Producing high quality content, such as articles, videos, emails and social posts takes time and resources, but it’s necessary to reach the right audience with the right message at the right moment. The simple truth is that most businesses either don’t have the internal team required for it or they can’t keep up with the production schedule needed to continue building brand awareness and audience engagement. So how do they manage? One tried and true method is to outsource part ..read more
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How To Use ChatGPT for SEO: 5 Steps for Success
Brafton Inc. Blog
by Beatriz Lopes
2w ago
Are you looking for new ways to sharpen your search engine optimization (SEO) and content strategies? If you’re an SEO specialist and have not yet used ChatGPT to improve your rankings, it’s time to take a closer look at what it can do for your digital marketing efforts. This article will guide you through using ChatGPT to improve your search engine visibility and create content that truly engages your audience.  Ready to see how AI can help you stand out in a crowded digital space? Let’s dive into the practical steps to maximize your SEO efforts with the power of generative AI. A Rundown ..read more
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Social Media Marketing vs. Content Marketing: What’s the Right Choice?
Brafton Inc. Blog
by Montserrat Gutierrez
3w ago
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results.  How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy or the other can seem like a tossup, yet it’s one of the most important decisions a marketer can make.  Let’s step into the ring and find out once and for all which marketing strategy reigns supreme. In this blog, I’ll walk you ..read more
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From the Music Industry to Content Marketing: How Sara Payne Found Her Rhythm
Brafton Inc. Blog
by Montserrat Gutierrez
3w ago
What do music and marketing have in common? They both require creativity and careful planning — a fact our senior project manager Sara Payne is well aware of.  For some, working at a marketing agency was a straightforward job choice. For others, it was a segue into a different career path. At least that’s how it was for Sara. She took her love of music and creativity and mixed it with her knack for organization and management, creating a cadence that sings. And what she learned during her journey prepped her to excel at Brafton.  But, how did she get here, exactly? Let’s look at her ..read more
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