Learn the essentials for enterprise SEO to enhance your site's performance for large-scale success. The post Mastering Enterprise SEO Best Practices: Ultimate Guide to Maximizing Success appeared first on Brafton ..read more

Knowing your stuff just isn’t enough — you need to show you know it. Find out how with these tips. The post How to Make Your Company Shine: Master Thought Leadership Content with These 5 Examples appeared first on Brafton ..read more

Boost your brand's online presence with digital PR link-building. Learn strategies for earning high-value backlinks and enhancing your credibility. The post Mastering Digital PR for Link Building Success appeared first on Brafton ..read more

Here’s an all-inclusive look at the five major stages of a successful content marketing process, complete with all the important steps and nitty-gritty details you won’t want to miss. The post 5 Steps To A Result-Driven Content Marketing Process appeared first on Brafton ..read more

Read on to learn about the newest Google Ads updates and what they mean for your next PPC campaign. The post Attention PPC Campaign Creators: What Google’s Query Matching Update Means appeared first on Brafton ..read more

I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first time around and often it feels like such a waste just to chuck ‘em in the bin when we’re done with them. The exact same principle applies to content creation. Just think of all the time and energy it takes to create a single blog post. According to Orbit Media’s annual blogger st ..read more

When you realize just how many tactics, techniques and areas of focus are involved in digital marketing, it can be intimidating. What should your brand focus on for maximum results? Luckily, these seemingly disparate parts are all pieces of the same whole and complement each other. Take digital PR and search engine optimization (SEO). One of these concepts is all about improving your brand’s reputation and authority, while the other is based on creating content that satisfies search engine algorithms. When paired, these methodologies add up to a powerful inbound marketing strategy. A company s ..read more

If you’ve spent much time marketing business-to-business products or services, you’re likely familiar with LinkedIn. It’s a platform tailor-made for your needs: a place to encounter fellow professionals and share your expertise. But if you’re just posting normal, text-based posts on LinkedIn, you’re missing out on a few extra value-adding options. Take the LinkedIn polls feature, for example. These quick surveys are a powerful, versatile tool with several possibilities for your brand. You can use the results of LinkedIn polls to inspire your marketing content creation, ensuring that your posts ..read more

Marketers exist in a digital jungle where search engines reign supreme and content is king — and Philip Weafer navigates this complex landscape with ease. Commanding a pivotal role as the Director of SEO at Brafton, he steers the course of strategy with precision and passion. His journey from the green hills of Dublin to the global stage of digital marketing is not just a career path but a story of expertise and a deep-rooted commitment to excellence in SEO. From Journalism Roots in Dublin to Global SEO Mastery So, where did it all begin? Philip’s journey to Brafton started with earning a Bach ..read more

“Travel is about the gorgeous feeling of teetering in the unknown.”  – Anthony Bourdain In the world of travel and tourism, effective content marketing can be the key to capturing the attention of wanderlust-driven audiences. From strong travel SEO strategies to developing messaging that inspires consumers to plan their next trip, a lot goes into a successful travel content marketing campaign. The good news is if you’re looking for ways to take your travel content marketing to the next level, you’ve come to the right place. What Goes Into Content Marketing for the Travel Industry? Busines ..read more