¡Hola! The Search Central Virtual Unconference en español 2023 is now open for participant registration. All sessions will be conducted in Spanish. If you speak Spanish and are interested, be sure to register before February 1! Come meet the community, exchange ideas, and have fun together ..read more

You know what time it is: year in a review. With only a few days left of 2022 and with all the quiet in the office, we thought it would be nice to reflect on this year from Search Central's perspective ..read more

We spent the past few weeks busy hosting events in Singapore and Tel Aviv. In this post we look back and discuss the highlights from the events and some ideas for future events ..read more

Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness? Now to better assess our results, E-A-T is gaining an E: experience ..read more

Today, we're leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results ..read more

As we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving. While system disruptions are extremely rare, we want to be transparent when they do happen, so please welcome our new Google Search Status Dashboard ..read more

It can be challenging to find a certain search feature or UI element that you want to learn about, especially when you don't know what it's called. The brand new Visual Elements Gallery was built to help you with this: it contains the 22 visual elements that are most likely to appear on search result pages and are also relevant to site owners and SEOs ..read more

The European Copyright Directive, which is being implemented by countries in the European Union, gives new rights to news publishers online while ensuring that consumers can continue to freely access information through online platforms. The Directive allows search engines such as Google to freely link to and use "very short extracts" of press publishers' content. The law also creates new rights for publishers when longer previews of their content are displayed online - but without defining what exactly a very short extract or a longer preview is ..read more

Over the years, through blog posts and other public communications, Google has regularly shared information about our automated ranking systems and how they operate. Now we've created a centralized page called "A guide to Google Search ranking systems" to make it easier for creators and others to learn about our more notable systems. This new page will also help us as we communicate how our systems work and when we update those systems ..read more

Search Console is making it easier for merchants to display their products across Google, including a new feature for the Shopping tab, to help them drive more traffic to their online stores ..read more