"Is Your Agency's Email Marketing Striking Gold, or Striking Out?" Unlock the secrets of high-ROI email strategies in this electrifying podcast episode with Jay Schwedelson, the wizard of email marketing. As an independent insurance agency, it's time to stop blending in and start standing out. The Direct Marketing Association (DMA) reveals a staggering $43 return for every dollar invested in email marketing - but the real magic lies in mastering the craft. Join us for this riveting podcast master class, meticulously tailored for independent insurance agencies. Jay Schwedelson, the genius behin ..read more

Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients. One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth. Listen as Mike unravels the secrets to his insurance marketing success, including: How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconvert ..read more

Arguably, the fastest growing family owned agency in America. Now, revealing the juicy secrets that have become insurance industry legend. Meet Mike Mathisen. He bought a teeny agency with a few hundred customers, stepped on the gas and never hit the brakes. 30% growth for over a decade. Reliable, profitable - and, if you love growth yourself, deserving of your close attention. In this podcast, Mike reveals the secrets of how he ‘did the impossible:’ The system he uses to absolutely JAM his marketing funnel with sizzling hot leads! The processes he has in to earn maximum policy per customer A ..read more

How This $10 Million Agency Doubled in One Year Just as his college career ended, Michael DeLaGrange tragically lost his father. And gained an insurance agency. A small, one-man shop that mostly sold financial products. Fast forward to today. That small agency now has 50 employees. Five stores. And $20 million for expansion. In this episode, Michael shares: His “opposite” approach to a common industry trend—and why he went full boar on an unusual approach to a bricks ‘n mortar agency The reverse thinking he applied to the customer experience and how he made customers love buying insurance The ..read more

Jeff Teschke was the founder & CEO of Forge3, the top website developer for independent agents - until it’s recent sale to Agency Revolution. In this podcast, Jeff reviews key lessons for agents, learned over his 18+ years serving the industry. He shares his insight on: The value of ‘niching down’ for agencies How the industry has changed (and what agents should do to keep up with that change) The importance of ‘social proof’ to earn trust in the marketplace Why agents should be careful not to ‘hide’ behind tech and lose their humanity in the marketplace His insights on the ideal ‘marketi ..read more

Your insurance agency makes money two ways. Now, as income. And later, when you sell. Here’s the magic. The decisions you make now create the value you get later. Few people know that better than our podcast guest, Michael Mensch, CEO of Agency Brokerage Consultants. Michael has assisted in over 400 M&A transactions and over 1,700 valuations of insurance agencies and brokerages in the US for privately-held businesses and lenders including Live Oak Bank, Westfield Bank, Crestmark Bank, ReadyCap Lending, and Oak Street Funding. Those few but critical decisions can mean millions of dollars fo ..read more

Chuck Blondino, Author, The Remarkable Insurance Agency    He was Safeco and Liberty Mutual’s Director of Agency Capabilities and Programs. He’s walked through the front door of thousands of agencies. He’s taught reliable methods of growth to agency principals from coast-to-coast.    Chuck Blondino is a rare three-time encore interviewee because he always brings the goods. This time, Chuck shares the inside story of 11 actual agencies, actual steps to growth, and actual, real-world results. Drawn from his long, practical background and the extensive research he has done for ..read more

Michael Jans, Co-Founder, Agency Revolution, Principal, Michael Jans.  A message from our host, Michael Jans: “I’ve interviewed over 225 top leaders in the insurance industry. I want to share the most important things they’ve said to me. I’ve analyzed those conversations. And as I organized them, some critical themes and messages were very clear, and they were all connected to six areas the serious insura-preneur must pay attention to…    Strategy Technology The Modern Consumer Marketing & Communication Entrepreneurship The Rapid Change of Pace   This episode will sho ..read more

Eric Ayala, Senior Vice President, U.S. Market General Manager, Novidea   Our guest today is a long-time venture capitalist, tech pioneer, and sales leader who sees the insurance industry as the ideal marketplace for entrepreneurs. Eric Ayala, SVP and GM for Novidea says “It’s big and it’s ripe for disruption.”   When the industry is constantly changing, understanding the forces driving new change can make all the difference. Listen to this episode for Eric’s insights on:    Why the line between “tech companies” and any other is disappearing The difference between truly in ..read more

Matheus Riolfi, Co-Founder, CEO, Tint   What does a modern insurance agency look like? It might not be what you’d think. Today’s podcast guest, Matheus Riolfi, is Co-Founder and CEO of Tint—one of these “modern agencies.” Like other agencies, Tint sits between consumers and carriers. Where things get interesting, though, is how Matheus’ company embeds insurance into its tech platform.    In this discussion, Matheus shares his insights on:    Why carriers will support embedded insurance Why more and more companies will embed insurance into their product The direction e ..read more