The 46th FIPP World Media Congress held in Cascais, Portugal (adjacent city, Lisbon, pictured above) gathers leading figures from the global media industry to share insights, foster collaborations, network, and explore future trends. In the second of our series leading up to the event in June, we talk to Cláudia Maia, Chairwoman of the Portuguese Publishers Association. With the 46th FIPP World Media Congress fast approaching, we have asked speakers at the conference, which takes place from 4-6 June 2024 in the picturesque Portuguese seaside town of Cascais, to sit down for a quick ..read more

At this year’s 46th FIPP World Media Congress held in Cascais, Portugal, a key event partner is Wright’s Media who provide awards and accolade programs – as well as licensing permissions – to some of the largest media companies worldwide. Ahead of Congress, we sat down with Michelle Myers, Global Chief Revenue Officer to find out the year’s key trends and, crucially, what we can expect moving forwards… Headquartered in the United States but with a global footprint, Wright’s Media has inspired media companies to create breakthrough award licensing programs for over twenty years, which has hel ..read more

At a time when Google’s Gemini and Open AI’s ChatGPT are charging premium subscriptions for the full use of their AI, last Thursday’s launch of Meta’s Llama 3 is a game changer not just in terms of the quality of Meta’s AI but also its cost – nothing. Jovan Protic, VP of the Board at Ringier Axel Springer and an AI fellow, is impressed but only up to a point…(republished from LinkedIn with kind permission). I’ve often heard that large empires don’t fall because their challengers become extremely strong, but because they become either arrogant or simply “sleepy.” Observing how Facebook (now Met ..read more

The 46th FIPP World Media Congress held in Cascais, Portugal (nearby Sintra, a UNESCO World Heritage Site pictured above) gathers leading figures from the global media industry to share insights, foster collaborations, and explore future trends. In the first of our series leading up to the event in June, we talk to FIPP’s interim MD, Alastair Lewis. Whether it’s the rise of generative AI, the mission for greater equality in the workplace or the state of digital advertising, the 46th FIPP World Media Congress, which takes place from 4-6 June 2024 in the picturesque seaside town of Cascais ..read more

Three years ago, James Rosewell called Google’s Privacy Sandbox “a plan worthy of a Bond villain”. James, who co-founded the Movement for an Open Web (MOW), has since maintained that Google’s proposals are not fit for purpose and warns that a dark future awaits if we don’t protect the open web from overzealous corporate control. James Rosewell, Co-Founder of Movement for an Open Web Media in democratic societies across the globe is in the midst of an existential crisis. On one level, the most powerful brands are either making deals or suing technology companies to ensure they are compensated f ..read more

The Audiencers’ Madeleine White outlines how media organisations can transform their paywall from a rigid, inflexible barrier to one that is far more cognisant of user needs and their potential to subscribe. The end result? More conversions and increased revenue. Making your paywall dynamic means being audience-first, adapting the conversion experience to a user’s profile or context thanks to audience segmentation. It’s the most effective strategy to optimise conversion rates. And being dynamic isn’t just reserved for “freemium” or “softer” models… Even if you’d like to block all content for a ..read more

Sometimes it’s important to look beyond the headlines, seek the wider picture and consider the nuances. And this is especially true in the world of media finance, writes Ashley Norris, who spoke to mergers and acquisitions (M&A) guru Reed Phillips, CEO of Oaklins DeSilva+Phillips investment bank, at the recent Mx3 media event in Barcelona. Many stories have been written about the downfall of millennial darlings Vice Media and BuzzFeed, detailing how these media companies took huge chunks of investment money, created monster valuations, and then saw their businesses crash as revenues fell w ..read more

Last month, Mx3 Barcelona took place in the Catalan capital bringing together some of media’s most innovative creators and strategists. In this round up, Will Bailey, Head of Partnerships at 67 Bricks, outlines his five key takeaways from the summit. P.S. The full event report is now available for download here. We’ve been reflecting on all the great nuggets of insight we gathered during last month’s Mx3 conference in Barcelona. For us, there were five key themes which we found compelling enough to take back to our wider team and clients.  1. Create new products that meet your audiences w ..read more

Mediaspace.global returns with its next virtual Leadership Club Global Roundtable. The theme? The most popular search query made by industry professionals: Google Privacy Sandbox. Mediaspace, the award-winning platform and leadership community, is hosting its Q1 global virtual roundtable of 2024 on the 17th of April from 3pm (UK timezone). It is dedicated to the strategic and pragmatic impacts of Google Privacy Sandbox. FULL DETAILS Whilst Google started to phase out 3rd party cookies from Chrome by 1% in January 2024, it’s hard to predict if the Privacy Sandbox initiative will get the gr ..read more

Join us in the beautiful seaside town of Cascais, Portugal on June 4th-6th for the 46th FIPP World Media Congress. Relax and network with peers, sharing insights and knowledge amidst a spectacular setting, as well as participating in a unique conference with a world class agenda and speaker roster. Full details here. As we edge ever closer to the full reveal of our speaker program for the FIPP World Media Congress 2024, our focus today falls on one of our keynote speakers, Dr Jon Roberts. Jon is the Chief Innovation Officer for Dotdash Meredith and was previously President of the media giant ..read more