Industry Expert Interview: Corinne Prevot, Skida Founder
EnergyWire
by
3M ago
Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful pa ..read more
Visit website
Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM
EnergyWire
by
8M ago
Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions. The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years.  And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, in ..read more
Visit website
Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff
EnergyWire
by
10M ago
Edited for content and clarity by Chris H. Hadgis In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way.  Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities ..read more
Visit website
Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet
EnergyWire
by Shaina Kaye
1y ago
As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving ..read more
Visit website
KSV Strikes Gold
EnergyWire
by
1y ago
The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards.  ..read more
Visit website
Control, Authenticity, and the Search for Great Influencer Marketing
EnergyWire
by
1y ago
As TikTok, Instagram, and other social media platforms grow and evolve, brands have new ways to engage with consumers.  Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. Recent studies show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users ..read more
Visit website
ChatGPT-3’s Meteoric Rise: 4 Takeaways for Marketers
EnergyWire
by
1y ago
Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. Brands that invest in AI technology can gain a competitive edge by automating repetitive tasks, improving decision-making, and providing personalized experiences for customers ..read more
Visit website
Moving Past Politics to Effectively Communicate on Climate Change
EnergyWire
by
1y ago
Climate change, if you haven’t heard, is real1. As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic.  Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion ..read more
Visit website
A Social Media Guide to Reaching Consumers in 2023
EnergyWire
by
1y ago
If one thing is sure about the way people consume content in the digital space, it’s change. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise ..read more
Visit website
2022: A Year in Review
EnergyWire
by Shaina Kaye
1y ago
As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth.  ..read more
Visit website

Follow EnergyWire on FeedSpot

Continue with Google
Continue with Apple
OR