Over the past several years, we have seen a shift in what started as people taking pretty pictures of their food for Instagram to people being fascinated in literally everything these people do online. No, these aren’t celebrities- they are social media influencers. Who needs a lifestyle magazine when we have lifestyle bloggers? These people’s lives appear to be so lavish that we feel compelled to follow their every recommendation and purchase the products that they use. Think Lebron James and Sprite, except that people can actually relate to influencers on a personal level. (Yes, I hav ..read more

If you own a small business and want to get people through the door, it’s a no brainer that you will need to invest in a little bit of marketing. Sure, small businesses might not have the budgets that large corporations do, but according to the U.S. Small Business Administration, you should be spending 7 to 8 percent of your gross revenue on marketing and advertising.   So, where do you even start and how can you get the most bang for your buck when it comes to marketing? Don’t worry, I’m here to help. I thought we could celebrate “National Small Business Week” with a few tips and ta ..read more

Nowadays if you want your content to be seen on social media, you are forced to pay-to-play. Having organic content scheduled weekly is still a must, but if you have an offering that you want to send out to the masses, you’ll find that creating an advertisement will increase website and foot traffic. But what if it doesn’t? You’ve created what seems like a great ad to you, but are lacking on engagement, and worse – conversions. 1. What’s Your CTA? I’ve seen this happen several times where the purpose of the ad is lost when there is no “Call To Action” or CTA. On Facebook, there ..read more