4 Themes Top of Mind for Software Investors
G2 Blog
by Lindsey Phillips
1d ago
While investors have long leveraged traditional data sources – financial statements, earnings reports, and economic indicators – they have increasingly layered on alternative data ..read more
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The State of Martech: G2 Data Reveals Latest Martech Trends
G2 Blog
by
3d ago
The martech industry is fast-growing, fast-evolving, and a bit overwhelming. A new tool crops up constantly ..read more
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What Are Convertible Bonds? Definition, Types, Pros and Cons
G2 Blog
by Maddie Rehayem
3d ago
People in investing often look for options that promise security and potential for high- growth. Convertible bonds offer both. Read on to know how.  ..read more
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A CEO's Insights Into Modernizing Maintenance Marketing
G2 Blog
by Dan Roberge
3d ago
Inspiration can strike anywhere, any time. As I’ve pivoted to the role of a business leader, my “marketing brain” hasn’t switched off. I’m always looking for new ways to get my company, Maintenance Care, in front of new audiences. And one such moment of inspiration occurred to me in an unlikely setting: an office restroom ..read more
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How to Calculate Variance - Formula, Importance, and Uses
G2 Blog
by
5d ago
We’ve all heard the phrase, “Results may vary." This applies to your company’s finances — revenue, budget, and spending — as much as anything else ..read more
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How Integrated Payments Improve Efficiency and Customer Experience
G2 Blog
by Danylo Kriukov
5d ago
The quest to understand customer behaviors spans decades.  ..read more
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How to Create a Winning Multi-Channel Marketing Strategy
G2 Blog
by
6d ago
Multi-channel marketing allows you to engage with your audience where they are, all at once ..read more
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Contribution Margin: What Is It and How To Calculate It
G2 Blog
by
6d ago
As a business owner, you always want to know how much goes into making your products. From materials to labor to rent, ample costs are associated with your company's output. And these costs all weigh heavily on your profits. Just look at the balance sheet in your accounting software they'll tell you as much ..read more
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Crafting a Sales Pitch That Sells (7 Strategic Examples)
G2 Blog
by Charlotte Powell
6d ago
You're about to meet the prospect you've been chasing for months. Your mind goes blank as nerves take over. But what if you could turn that panic into confidence ..read more
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8 Data Security Best Practices to Avoid Data Breaches
G2 Blog
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6d ago
News of a major data breach seems almost commonplace ..read more
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