G2 Blog
1,267 FOLLOWERS
G2's Learning Hub is for marketing, sales, management, HR, technology, software, and all business topics.
G2 Blog
8h ago
Given the choice between a higher-priced product with quality reviews and a lower-priced product with fewer reviews, which would you prefer ..read more
G2 Blog
8h ago
An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email ..read more
G2 Blog
17h ago
Imagine you spend hours crafting an engrossing blog post with eye-catching visuals and a punchy title. You hit publish, expecting a wave of engaged readers. But by the next day, your analytics paint a different picture. Clicks are good, but bounce rates are sky-high, and comments are crickets. ..read more
G2 Blog
3d ago
The cloud has now become an indispensable part of IT infrastructure for companies of all sizes.
Ever wonder what it takes for cloud service providers (CSP) to stand out in the crowded cloud services landscape?
Spoiler alert: It’s a lot more than just offering a suite of solutions. ..read more
G2 Blog
5d ago
Since the arrival of ChatGPT in late 2022, AI has revolutionized productivity and reshaped how we work.
The impact is equally evident in sales. ..read more
G2 Blog
2w ago
Customer expectations are at an all-time high.
Companies are moving away from a “growth at all costs” mentality to a smart and efficient growth mentality. With this shift, the focus on retaining customers, consistently adding incremental value (via proactive communication and planning), and delivering exceptional customer experiences has never been more critical ..read more
G2 Blog
2w ago
It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their products or services – they’re vying for a spot in the lives of their customers. One of the most powerful ways to achieve comes down to crafting core memories, those deeply emotional moments that stick with customers long after they’ve interacted with a brand ..read more
G2 Blog
2w ago
Attention spans are shrinking. Data helps your emails make every second count. ..read more
G2 Blog
2w ago
Protecting your company's sensitive data isn't just about installing firewalls and shielding your IT systems from external attacks. Risks can also come from within, and managing such risks can be more challenging than preventing a hacker from stealing your data ..read more