ALAN S. ADAMS
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An award-winning business coach, bestselling author, UK Top 50 Growth Advisors and Coach of The Year Finalist, Alan S Adams has worked with a wide variety of sectors however, specialises in working with medical, cosmetic, aesthetic and dental clinics as well as creative businesses such as graphic design, PR, digital, and web design agencies across the UK to help them grow their profits and..
ALAN S. ADAMS
4y ago
Here are some of the support
that has been put in place to help businesses through Corona virus.
Business
interruption loan scheme delivered by the British Business Bank, so any
businesses with less than a turnover of 41 Million can apply for a loan of up
to £1.2 Million, the government will cover up to 80% of any losses and there
are no fees and that’s going to unlock around a billion pounds to protect
smaller businesses.
Small Business
Grant Schemes.
The Government
will provide an additional £2.2 billion funding for local authorities to
support small businesses that already ..read more
ALAN S. ADAMS
4y ago
Marketing is often misunderstood, with many thinking it’s the leaflets, advertising and promotion that you do for your business. But it isn’t. Marketing is everything you do, from the product you decide to sell – whether it’s a premier product or cheap as chips product – to the way you invoice, and the very culture of your business. Because it’s all of that which affects how you act, and so how you’re perceived by your potential customers.
And I saw a brilliant example of a company that absolutely nailed this when I went down to visit Innocent’s Head Office in London this week – what a great ..read more
ALAN S. ADAMS
4y ago
So, within your marketplace what is your product or service offering, who is your target market, what turnover do you need to generate to get you the profit and lifestyle you want, and what are the time scales for you building this?
You have to completely understand the marketplace you’re in, so consider what your key features are and how you compare to your competitors in terms of market share, quality and price. What are the main differences between you and your competitors? This will all give you a feel of how best to understand your position within the marketplace. As an example, I’ve inc ..read more
ALAN S. ADAMS
4y ago
Creating a plan for battle is essential. No army would ever engage in a battle without knowing as much as they possibly could about their supply lines, the terrain, and the opposing forces they faced.
Once they’d gathered, or even guessed at the information that they didn’t have, they could draw up a plan for battle and how they were going to win.
The plan would take into account their own strengths, weaknesses, opportunities, and threats, and only then would they be ready. Of course plans rarely survive intact after the first contact with the enemy.
In preparing for battle I have always found ..read more
ALAN S. ADAMS
5y ago
What
did you do to work out exactly who your ideal client is and what their drivers
are?
A great
way of defining your client is here at www.Strategyzer.com using their Value
Proposition Canvas, you can sign up and they explain exactly how to use this.
They’re a great example of how sharing you IP can get you really noticed.
If you
don’t know exactly who your client is, then you are quite literally marketing
your business with one hand tied behind your back.
You may
have heard the saying “if you’re marketing to everybody you’re marketing to
nobody” and it’s never been more true ..read more
ALAN S. ADAMS
5y ago
They get in the way of everyone. That’s the voice in our head that fills our brains with roadblocks and obstacles that prevent us from getting to that all-important clarity and focus. Business, is 95% mental and the reality is that whatever the voice in your head is talking to you about today is having an impact on you and your business.
And just to be clear, I know that it’s not easy to control the voice in your head, but it is essential if you’re going to win at business. I’ve had some very challenging times myself this year and on several occasions, I’ve had to cons ..read more
ALAN S. ADAMS
5y ago
We can learn from the
behaviour of a lobster. I’m serious – bear with me.
You may
already know that the most common way of cooking a lobster is by
placing it live into boiling water.
So, when you’re in a restaurant and you’ve chosen
the lobster you’d like to eat, the chef will dunk the
living lobster into a pan of boiling water in order to kill it and
cook it. Sounds pretty grim so far doesn’t it!
Now,
because the water’s very hot the lobster tries to escape from the
boiling pan by clawing its way up the sides. So, the chef puts a lid on it to
make sure it can’t get away. All makes se ..read more
ALAN S. ADAMS
5y ago
You’re procrastinating.
Right now, probably. Me too. I started the day with a worthy goal. A proper plan. I was going to spend the whole day working ON my business. No distractions. Diary clear. Staff briefed. But there’s a problem. A big problem. In my head. My lizard brain. My ‘inner head trash’. Procrastination kicks in. I find ridiculous things to do in order to avoid tackling the big things. 30 minutes clearing emails. My desk is tidied. A sneaky check on the BBC News site. I’ve even been on Facebook. I lapse into £10 an hour jobs. Procrastination really is the disea ..read more