In today’s complex market landscape, a product recall can swiftly turn from a logistical challenge into a full-scale business crisis. David Lovell , an expert in regulatory compliance and product safety, shares vital strategies to manage these situations effectively. “A recall becomes a crisis when there’s a systemic failure—be it slow response, poor communication, or […] The post When Can a Product Recall Turn Into a Crisis? appeared first on Business Aspects Magazine ..read more

Quality leads are the backbone of any successful sales strategy, significantly enhancing sales efficiency. Debra Blackman from Viessentially stresses the importance of focusing on lead quality over quantity. “It’s not about how many leads you have; it’s about how many of them are likely to convert,” she states.  High-quality leads streamline the sales process by […] The post How Much Do Quality Leads Improve Sales Efficiency? appeared first on Business Aspects Magazine ..read more

Outsourcing lead generation can be a game-changer for sales conversion rates, especially when executed strategically. Debra Blackman from Viessentially emphasises that sales teams are often more effective when they can concentrate on converting leads rather than generating them. “Salespeople’s real skills are in the follow-up and not in mere lead generation” Outsourcing this job allows […] The post When Can Outsourced Lead Generation Boost Sales Conversion Rates? appeared first on Business Aspects Magazine ..read more

In the age of rapid technological advancement, attracting and retaining your members is more challenging than ever, especially with the rise of digital natives. But why might these tech-savvy individuals be passing you and your members by, and what can be done to recapture their interest? We spoke with Philip Reynolds from CONNECTSU, an expert in understanding this important demographic and their unique digital behaviours. Philip explained: “The key lies in Understanding Digital Natives. These are typically Millennials and Gen Z, (the eldest being 30 today) born within the last 30 years ..read more

An Interview with John JB Russell Hidden website leaks refer to various inefficiencies and gaps within a website – your customer onboarding process that silently reduces your revenue and shrink profits. Considering the very top of your sales funnel, these include poor website optimisation, the wrong type of website traffic and not enough of the right website traffic that converts into revenue. All of these issues your business is fighting against are caused by ineffective and/or inadequate keyword research, leading to poorly implemented digital advertising and marketing strategies. Don’t targ ..read more

In the frantic world of entrepreneurship, the buzz of activity can be deceptive. Business owners often find themselves caught in a whirlwind of tasks, struggling to balance the demands of administration with the imperative of business growth.  But amidst this chaos, there’s a critical question to consider: When doing business administration, are you avoiding the profit? Attempting to handle all aspects of administration single-handedly is akin to a futile juggling act. For a deeper insight, Business Aspects Magazine spoke to Debra Blackman, a business support expert from Viessentially. H ..read more

In today’s fast-paced business landscape, the role of thought leadership extends beyond mere expertise—it’s about orchestrating meaningful connections that lead to tangible results, particularly in sales development. David Lomas, CEO of M3 Media Group, underscores the transformative power of thought leadership, especially in driving sales growth. “Central to this strategy is the art of asking powerful questions. These questions serve as conversational keys, unlocking doors of opportunity for business owners and sales team members alike,” explains David. By sparking insightful discussions, tho ..read more

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Some people feel they have an instinctive feel when it comes to business, which drives much of their decision-making. Being self-driven and spontaneous can be good for SMEs and startups, however, these are not qualities that will guarantee longevity, or even survival. Hywel Griffiths, expert business coach and founder of APD Resolutions, explains the risks when business owners keep too much knowledge to themselves. Who Runs Your Business? “When you start your business, leadership may not be something you consider, especially if you start out as a sole trader, or a partner. But if your business ..read more

Exhibition ROI. It’s a topic David Lomas, CEO at M3 Media Publishing, is discussing with businesses daily, since becoming the media partner for the Business Innovation Expo on 13th and 14th March 2024. David was in frontline sales for many years. He understands that justifying return on investment depends on more than collecting business cards and hoping that something sticks. “It’s not just about turning up. It’s about what you put in to it, like adding ingredients to make a recipe successful,” David explains. “The pudding won’t taste the same without the fruit.” As a result, his thought lea ..read more