Now ChatGPT is here and with the ever increasing rise in smart digital marketing Artificial Intelligence (AI) tools that I keep getting bombarded with on a daily basis, shouldn’t we all be out of a job? Living the dream, kicking back on the beach, cocktail in hand while the machines do all the work for us. Every day now I am introduced to a new way that AI can make my job easier, more efficient and cost effective without any perceived drop in quality. Take this blog post you are reading – AI could be doing this for me, while I watch daytime TV (Its not, I am writing it, (but AI could be writin ..read more

Touched for the very first time? Are you singing it in your head now? I know I am.  Why, you may ask, are we talking about Madonna here on a marketing blog? I think Madonna is fascinating, she had her first hit in 1983 with “Holiday” and her latest track “Hung up on Tokischa” was in September 2022 – thats a career spanning 39 years. You might question whether you think Madonna is relevant in 2022 but you can’t deny she is a master at adapting to survive (and thrive?). Change is inevitable, the problem occurs when everything around you is changing but you remain the same. Notwithstanding n ..read more

Many years ago when I started to coach my sons under 12 rugby team, before I could take coaching sessions I had to attend, pass and qualify in the RFU “rugby ready” programme. These training sessions were set up to ensure that as a rugby coach for younger players , I could set up a safe training environment – have appropriate  safeguards in place and manage the inherent risks of a contact sport. I had to demonstrate that I was competent.It struck me that many businesses still gloss over their digital presence without really knowing if they have all the pieces in place, have a competent ap ..read more

AI is not a new concept. It has been in existence for a while now. But, it has only recently started to be more than just a buzzword. AI is an important part of the future of business, and it can be used to improve marketing, automate your business and make smarter decisions on the go. The first question that needs answering is what exactly are artificial intelligence and machine learning? Artificial intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence such as visual perception, speech recognition, decision-making, e ..read more

He sees you when you’re sleeping, He knows when you’re awake A lovely little Christmas ditty, okay, so it can be construed as a little creepy, a bit stalkerish but the festive sentiment is there. Good ‘ole Santa Claus is always watching and he knows if you have been bad or good, so be good for goodness sake! A certain Mr G Oogle is always watching and although he may not know when you are awake or asleep he certainly knows when you are visiting websites.. We live in a time when every minute of our online activity is recorded, from which websites we visit, which browser we use, how often we sho ..read more

How many times have you had a really mundane job that you have been putting off for ages because it it is time consuming, labour intensive and, let’s face it, damn right boring! I know when I have a lot of data to process or “number crunching” to do. I might try and do it in little spits and spurts and then “treat” myself with something more interesting to do for an hour. What if you could take the mundane and repetitive tasks out of the daily grind and free up some of your time to do the more interesting aspects of your job? Let me introduce you to a company that can help you do just that. Ce ..read more

I’m going to level with you. We have a mole in Sharpmonkeys. Someone, (we don’t know who yet) is leaking information to the OCG.  Every attempt we make to get new customers is thwarted by our search engine results. Leads seem to come in on their own. Enquiries are growing and referrals are through the roof.  This can only mean one thing. It has become common knowledge that we are good at SEO & PPC. Potential customers searching locally are finding us, liking what they are reading and getting in touch. Either that or someone is spreading the word through the back door, money chang ..read more

I am of a certain age, as much as I hate to admit it, the thought of going out (pre lockdown) at 10pm at night (when my son generally started his evening out in a pub) is not appealing. 10pm for me is getting to the end of the night, not the beginning, rattling through with cheap vodka shots that taste remotely of boiled sweets.  Being of “a certain age” (not giving anything away) means that I have a lot of experience in marketing and a wide range of knowledge when it comes to marketing campaigns (been there , done that, bought the hat, etc etc). I have used a lot of platforms, tried a lo ..read more

I am back, I know I have been quiet (too quiet) but I  have managed to raise my head above the parapet once more. Sorry for the radio silence. It’s me, not you. I just wanted to try new things. Sorry, wrong letter, let’s get back on track…… In this lockdown 3.0 madness we have been busy beavering away, not building dams out of mud and sticks but trying some new things. On occasion we have had the requirement to transport some important, secure documents from A to B, quickly. Step forward our friends JGS Couriers Ltd , who are situated just a hop, skip and a jump away from us in Worcester ..read more

KEVIN!!!!!!!!!! Lockdown 2.0. No fun is it? Remember the heady days of lockdown 1.0? The anticipation at 5pm every afternoon of the downing street briefing pushing us all closer to the apocalyptic edge of social structure breakdown. The idiots stocking up on toilet rolls and fighting over supermarket own brand Penne? The Gin was opened at 5pm and stayed open most of the week (well it did in my house). And here we are with lockdown 2.0, new improved lockdown, now with added tedium for longer, darker days. If, like me, you find yourself working from home more often than not these days, left behi ..read more