How many backlinks do I need to rank? If you’re asking yourself this question, you’re in the right place. Often, the answer is not as many as you think. In this tutorial, I’ll show the 5-step process I use to quickly and accurately determine how many backlinks are needed to rank content highly on page one. We’ll also look at how to prioritize your targets and determine how many backlinks you need to build on an ongoing basis to remain competitive in the SERPs. This upfront analysis will ensure your link building resources are being used as efficiently as possible. Learn how to calculate the ..read more

If you want to learn how to use Semrush for keyword research, you’re in the right place. In this tutorial, we’ll cover everything from topical and competitor keyword research, to gap analysis and topic clustering. Semrush has a number of powerful keyword research tools – Keyword Manager, Keyword Magic Tool and Keyword Gap – that will enable you to do it all. We’ll also cover working examples for each of the main keyword research use cases so you can immediately start implementing the training in your business. If you don’t yet have a Semrush account, you can use this 14-day free trial link to ..read more

In this article, I'm going to compare Semrush and SpyFu. I'll focus on 6 common use cases: Competitor Analysis Keyword Research Content Creation PPC Advertising Rank Tracking Link Building Let's begin. Disclaimer: This article does contain some affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. This is how I fund the blog and its promotion. Thanks for the support. Comparison Summary If You Need To Make an Instant Decision This article is 6,649 words long. Don't have time to read through the entire comparis ..read more

Google is constantly testing what kind of content best serves the user intent for different queries. To do this, it looks at many different on-page factors. Surfer SEO is one of the best data-driven tools for figuring out which of those factors correlate most strongly with high rankings. These insights can be used to optimize existing and new content assets so that every piece of content you publish has a better chance of ranking higher, faster. In this review, I’ll cover: What exactly is Surfer SEO Its core features How to use it Pros & cons The pricing In the end, I’ll also compare it ..read more

Different business models and monetization strategies need different keywords. That’s why targeted keyword research is crucial. It’s not a case of getting more traffic to your website. You also want the right type of traffic – the type that will actually take action. To achieve that, you need to: Align keyword research to your monetization model Build and qualify your target keyword list Optimize your content around them In this guide, I’ll show you the exact steps to quickly uncover the most targeted keywords for any business model or industry. Disclaimer: This article does contain some af ..read more

Trying to find the best Similarweb alternative for your business? Read on. Similarweb is a market intelligence platform that provides traffic, engagement, and audience insights for any website. It's a tool that’s used by reputable brands, such as eBay, Google, and Microsoft. But, is it the right tool for your business? Maybe you don't need insights across all channels, just SEO and/or PPC. Or perhaps you're on a tighter budget. In this post, we're going to look at the best alternatives to Similarweb. Some platforms will allow you to analyze any site's entire traffic strategy, including ..read more

Keyword gap analysis identifies valuable keywords that your competitors rank highly for, but you do not. It can include both organic and paid keywords. Manually performing this keyword gap analysis is challenging, as you might compare thousands of keywords across several domains. However, with the Semrush Keyword Gap tool, you can tailor your competitive analysis to: Identify the unique keywords your competitor is ranking for that you are not. Use subdomain, subfolder, and URL-level analysis to extract the highest value keyword targets. Filter by SERP data – position, difficulty, search i ..read more

Looking for a quality Ahrefs alternative? Read on. Let me start by saying that Ahrefs is a quality all-in-one SEO toolset. In fact, Ahrefs has been an important part of my SEO stack for several years. It allows you to: Run technical site audits Perform keyword research Gain valuable content insights Check the backlink profile of any site Track keyword rankings But it’s not the perfect tool for everyone.  Some may think it’s too pricey and want a cheaper or free alternative. User may feel the functionality, such as rank tracking or technical SEO audits, is better served with a sta ..read more

There are many different ways to analyze a website's traffic. We’ll look at each one in this step-by-step guide.  We all know it’s easy to see how much traffic your own website gets with Google Analytics: But, what about your competition?  You won’t have access to their Google Analytics account. So how do you know how much traffic they get? And, more importantly, where they get it from? Which channels drive the most web traffic?  Which subdomains or subfolders get the most visits? Which pages/posts pull in the most organic traffic? Which individual keywords generate the m ..read more

You’re probably familiar with keyword research to find topics you can rank for on Google. But did you know you can also find keywords for link building? From identifying “linkable” content topics to existing keyword targets that will benefit from new backlinks, and anchor targeting, you can use keyword research in countless ways for link building. In this guide, we’ll explore several actionable ways you can use keyword research for more effective link-building campaigns. Let’s dive in! Disclosure: There are some affiliate links in this article. If you decide to purchase a tool through one of ..read more