Your online reputation is a confirmed ranking factor when it comes to local search results. As many already know – or at least suspect – a high number of positive online reviews on your Google Business profile can help you rank higher in Google search and map results, while poor quality reviews can hurt your […] The post The Best Reputation Management Software: An In-Depth Comparison appeared first on Huckleberry Branding ..read more

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Wondering how to optimize for AI Overviews? Our guide includes information about how AI Overviews works, three different types of AI Overviews, and tips (and warnings) for how to optimize for the new search feature. The post AI Overviews: How it Works & How to Optimize for It appeared first on Huckleberry Branding ..read more

What is AI Overviews' impact on SEO? While the SGE seems to be changing constantly, here are some of our findings so far. The post What is AI Overviews’ Impact on SEO? appeared first on Huckleberry Branding ..read more

When it comes to website navigation design, the effective organization of menus plays a crucial role in shaping the user experience. A meticulously structured menu enhances navigation and serves as a guiding beacon for visitors, ensuring they seamlessly traverse through your site. This blog post delves into the best practices for organizing your website menus, guaranteeing effortless navigation and heightened user engagement. Optimizing Your Main Menu: Finding the Right Balance 37% of people say poor site navigation is annoying enough to make them leave. It’s recommended to have between 5-7 ma ..read more

Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how they are connected and distinct. This strategy helps companies manage their brands in a competitive market. A company can enter new markets more easily by leveraging the trust in its parent brand. Including sub-brands in marketing leads to better results by emphasizing and targeting key product features. This approach makes product ..read more

Registering your website on local or niche industry-specific business listings is a vital part of maximizing your website’s presence online. If you manage a business with multiple locations, however, it can be challenging to keep track of all your online listings. There are several types of multi-location businesses, each with its own unique challenges. Here are the most common types and some tips on how to manage them effectively.  Types of Multi-Location Businesses Franchises Franchise businesses, with their central location or headquarters, often face the challenge of managing individu ..read more

Google Screened and Google Guarantee are powerful tools that can help businesses build trust with potential customers, stand out from the competition, and assure customers that their work will be done right.  Google Screened vs. Google Guaranteed Google Screened is a feature designed for professional service businesses like lawyers, financial planners, and real estate agents. To qualify for the Screened badge, the company must pass a background check, have relevant licenses and insurance, and maintain a certain quality of service.  On the other hand, the Google Guarantee is designed ..read more

Can Blogs Really Convert Site Visitors into Paying Customers? It’s great to see search traction in the form of increased impressions and clicks to your website from search engines, but the ultimate goal for most of our clients is ultimately to drive leads and sales. How does blog writing help with that goal? Let’s dig in and find out. A large part of the SEO we do for clients involves identifying the right keywords — those with the ideal combination of high search volume, low competition, and relevancy — and writing copy in the form of blog posts, case studies, or subpages dedicated to those t ..read more

So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file format and when to use each one. Vector vs. Bitmap Each format can be divided into two types: Vector and Bitmap. Vector images are created with mathematical equations, lines, and curves — using points fixed on a grid, which means they can be scaled to any size. Vector images are ideal for use on large-format print materials, like ..read more