Introduction to Personalization Engines At its core, a personalization engine is a piece of software used to analyze and contextualize customer data, to deliver insights needed by marketers who want to create specific customer experiences for their users.  It operates by gathering and analyzing customer behavior and data, enabling the creation of tailor-made user experiences. These experiences encompass a range of elements such as personalized offers, product suggestions, and automated marketing endeavors. Personalization engines are highly favored due to their ability to boost lead con ..read more

11 years ago, we got the documents: OmniConvert has been officially founded. Go us!  But “eleven years” is an abstract idea.  While an important milestone, what do these years really mean when we take a step outside ourselves and look at them? As it turns out, in eleven years, you could go through Med School twice in Romania. You can have a child, nurture him, send him to school, and watch him reach Grade 6. You could train and climb Everest eleven times. You could research and publish the entire Dune series - with time to spare. (However, it seems like you can’t, unfortunately ..read more

In digital marketing, A/B testing involves comparing two versions of a webpage to determine which one delivers a higher conversion rate. This conversion could mean making a purchase, signing up for a newsletter, completing a form, or whichever is the desired action for that specific experiment. Its purpose is to systematically improve website performance by […] The post Null and Alternative Hypothesis in A/B Testing appeared first on Omniconvert Ecommerce Growth Blog ..read more

Lifetime Value (LTV) and Customer Acquisition Cost (CAC) are metrics you’ll use to assess the financial health and sustainability of your business - especially useful (but not limited to) in the Software as a Service (SaaS) industry and subscription-based models. LTV, also referred to as CLV (Customer Lifetime Value) represents the total revenue a customer is expected to generate throughout their relationship with your business.  Factors influencing LTV include customer retention rates, average purchase value, and the duration of the customer relationship. In a world over reliant on acq ..read more

How would you like to get 86% of your customers to happily pay more for your products and become loyal customers, with a single change in your company’s operations? According to the latest stats, 86% of customers are willing to pay more for a better experience.  Therefore, if you decide to become truly customer-centric, you have a great chance of increasing your customer base with higher-quality customers, who might even become brand advocates in time.  Will it be easy? Absolutely not. Is it doable? 100%. However, you can’t improve what you don’t measure, so let’s jump into a compr ..read more

Imagine you're strolling through a busy grocery store on a lazy Saturday afternoon. As you wander the aisles, your stomach growls.  You find yourself in the bread aisle, surrounded by an array of options: whole wheat, sourdough, multigrain—the choices seem endless.  Intrigued by the possibilities, you start to look at the different types of bread, and your eyes land on a freshly baked artisan loaf. You reach out to touch it, feeling its soft texture and inhaling its delicious scent. You imagine warm toast slathered with butter, a hearty sandwich piled high with your favorite fillin ..read more

It’s impossible to throw a stone in the online Realm and not hit someone advocating for A/B testing and experimentation in the eComm world.  In itself, it’s great.  Only through an experimentation-focused mindset can you uncover specific combinations that will bring your revenue up.  But happens with traditional, offline retailers? How are they supposed to experiment?  Well, to that end, we’ve put together a methodology for running experiments to test retail marketing and UX strategies.  Ready?  Let’s go! Crafting Your Research Question and Hypothesis The first ..read more

Latest stats in customer experience reveal that companies hyper-focused on Customer Experience (CX) can see an increase in revenue up to 80%. People stay in contexts where they’re treated right.  Unfortunately, even in this current scenario, numerous leaders still can’t understand why great customer experience is actually a competitive advantage. Despite its undeniable impact, CX remains ambiguous, often misunderstood and diluted by those who join the trend without truly getting its importance.  This is why it's crucial for every C-Level exec to contemplate adding to their boardroo ..read more

No matter your school of thought regarding eComm or business, we can all agree that customers are the lifeblood of any business. What’s more, we can all agree that every customer interaction shapes your business and its destiny.  And yet, even along this hustle, some people still overlook the help they can get from both Customer Relationship Management (CRM) and Customer Experience Management (CEM) strategies.  Even worse, they don’t even understand the fine distinctions between the two.  For example, CRM focuses on efficient processes and data management to nurture customer c ..read more

Each day, approximately 328.77 million terabytes of data flood the digital landscape - an amount almost impossible to comprehend.  To put it into perspective, 328.77 million terabytes would be equivalent to about 5.48 billion years of continuous video watching (assuming each minute of video takes about 1 gigabyte of space.) Looking at this enormous scale of information one can find online, it’s easy to understand why data analysts are finding it increasingly challenging to keep up.  Fortunately, the same analysts now have a game-changing tool at their disposal, helping them make se ..read more