Do you want to create a mobile landing page that will encourage visitors to buy your products? When creating your landing pages, you have to keep mobile in mind. In the United States alone, there will be an estimated 187 million active mobile shoppers in 2024. If your landing pages load slowly, look bad, or function poorly on mobile, then you risk losing a ton of potential customers. How can you avoid these problems? In this article, I’ll explore tips for creating a stellar mobile landing page. I’ll also share some of the best mobile landing page examples and discuss why they work. What Is a ..read more

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies. Why? Because we understand just how valuable case studies are in educating customers and increasing conversions. Today, I’ll explain what case studies are and why they’re so important. What Is a Case Study? Why Are Case ..read more

Are you using SEO effectively to boost your business? SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. If not, your business might as well be invisible online. We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future. If you’re new to SEO marke ..read more

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. What’s Uncanny Automator All About? Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. The process is very simple ..read more

Do you want to improve your email deliverability rates so that more of your subscribers will receive your ? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top . Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! In this guide, you’ll learn the definition of email deliverability and the top factors that affect it. Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in ..read more

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns ..read more

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. In this article, I’ll share the most common  mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Before we get to the list of common email marketing mistakes, here’s a quick primer on w ..read more

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good. If you want to have high-converting product pages, make sure you have the 17 ingredients in them. 17 Ingredients You Need to Create High-Converting Product Pages Here are the 17 ingredients that you’ll need to build high-converting product pages. Feel free to click on a bullet point to dire ..read more

Do you want to optimize your website’s checkout process and increase your revenue? Checkout optimization is vital for any eCommerce company. Without it, you’ll lose sales due to poor customer experience. After all, 70.19% of online shopping carts are abandoned. That’s according to the Baymard Institute, which has compiled 49 different cart abandonment studies. In other words, most people who put an item in the shopping cart don’t buy it. There are many reasons why shoppers don’t complete purchases. Our complete guide to shopping cart abandonment covers the most common reasons. Regardless of th ..read more

Are you not getting the desired results out of your A/B test experiments? Wondering if there are ways to improve your split tests for better outcomes? A lot of businesses make A/B testing mistakes that cost them their time and money, mostly because they don’t know how to run them correctly. A/B testing is an amazing way to improve your website conversions. At OptinMonster, we have seen many customers use split testing to achieve significant results: AtHoc used A/B test to increase its sales-qualified leads by 141%. ChinaImportal used it to grow its email list by 200%. Logi ..read more