Superb’s marketing team played its part in history by supporting a premium fashion brand to reveal its latest collection at Milan Fashion Week. The star-studded show unveiled the new collection before a packed audience of more than 1,000 guests at the show, and was live streamed to millions of people across multiple platforms, including their website and TikTok. The fashion show items were instantly shoppable via the live stream on their website in 13 countries across Europe. In the UK, it was the first premium brand to enable TikTok users to shop directly from its TikTok live stream, using th ..read more

Superb’s marketing team is now creating viral shopping content for social media giants from its studios in Devon. As one of a handful of UK marketing agencies approached by TikTok to deliver live streaming, Superb uses its e-commerce and content production expertise to deliver exceptional live streams and video production, and is an official partner with the social media platform. Superb has built new sets in their studios to produce live stream shopping and video production, using the latest technology and equipment to create content for multiple brands. The high energy shows support brand an ..read more

As predicted in the social media trends for 2022, video content continues to gain ground within brand marketing strategies. The figure of the “creator” has become equally crucial as the influencer when it comes to connecting with audiences, sharing exciting content and reaching hundreds of users. However, the organic relationship between video, creator and viewers has evolved. What used to be an exclusive entertainment space is now an industry that moves millions and in which the leading platforms provide creators with tools to monetise their creativity. For example, in June 2021, YouTube ..read more

Jane Clayton started making curtains at her kitchen table in the 1970s. Initially supplying bespoke curtains and blinds for friends and family, word soon spread and by 1979, Jane Clayton & Company was born. Today, Jane Clayton & Company creates some of the UK’s highest quality curtains, blinds, cushions, and headboards. With over 70,000 products from 100 different brands, Jane Clayton & Company has one of the most extensive fabrics and wallpaper offerings online, with dozens of new collections added each week. The company employs a skilled team of interior designers, makers, stylis ..read more

Children’s book publisher Usborne has one central purpose: to spark children’s curiosity. Kids are naturally irrepressibly inquisitive, asking over 400 questions a week, on average. Usborne’s’ books enable children to investigate and discover answers for themselves, expanding their minds whilst inspiring confidence. Kids love that the books never talk down to them, and parents appreciate that they can trust Usborne to guide children on a journey of wonder and exploration. Our first step was to apply some Usborne philosophies: unapologetically kid-centric, making knowledge irresistible and meti ..read more

In the world of social media, Twitter remains a platform that has stayed true to its ethos. Unlike the rest of the channels, which are constantly updated, the short message platform has not shown substantial changes compared to its initial offer. However, Twitter seems to be working on a new feature called ‘Articles’ that could allow users to create long-form posts, exceeding the current 280-character limit. This option is a means of creating blog posts within the app, shared via tweets. The new capability was first spotted by tech writer Jane Manchung Wong, who also said: “Twitter is working ..read more

According to the report, “2021 State of Online Reviews”, published by Birdeye, almost 70% of all reviews online are on Google. Nine out of ten users read customer reviews before purchasing a specific product or service. Additionally, reviews recency is also a factor to be considered. Up to 44% of users want to see reviews written within the past month. Here resides the difference between taking advantage of an area of opportunity or missing the chance completely. The same goes for a negative review. While a poor review can affect a brand’s perception, how the brand responds to negative feedba ..read more

Happy Chinese New Year! The year of the tiger in the world’s second-largest economy will be all about digital. Since the pandemic started, Chinese retailers have shown how technological tools can be used to be closer to consumers, and the rest of the world is paying attention and following the lead. China has 782 million online consumers and, more specifically, 932 million mobile internet users. Besides, over 90 per cent of e-commerce sales are done through mobile devices, representing 99.2 per cent mobile internet penetration. And why is it important to know what is happening in the Chinese e ..read more

As we discussed in our article Social Media Trends 2022, influencers and creators have become an essential element of the digital marketing strategy of big brands. Creators, specifically, have proven to be a valuable asset to both social media and online businesses looking to build a closer, more authentic relationship with their consumers. For some time now, Instagram has started to offer these users a wide range of monetisation tools to “allow creators to make a living through our platforms, gain support from their audience, partner with brands and earn money”, according to Instagram. Its mo ..read more

Green e-commerce is a new trend within the world of e-commerce in which online businesses that follow practices and use sales methods, including packaging and shipping, to reduce their impact on the environment. According to the 2019 Connected Shoppers Report published by Salesforce, more than half of shoppers (56%) say that sustainability and ethical business practices are essential. Whether a brand was sustainable or followed environmentally friendly practices was a minor factor in the shopping experience in the past. However, attitudes are changing rapidly. Ecologically conscious shopp ..read more