I had a client contact me recently about running advertisements for their business. This would be their first venture into advertising, and wanted some information on the best type of ad to create. While the word “best” is a loaded word, I suggested that since they were just starting out, the ads should be built ... Read more... The post The PASCU Ad Template first appeared on Agile' Marketing Services ..read more

People decide to get a booth for their business at trade or business shows for several reasons. They decide it’s a good place to show off new product, or to make industry contacts. Sometimes, they decide that the show is being held in a location they’ve always wanted to visit (Vegas!) and they can write ... Read more... The post The Only Reason To Have A Show Booth Is To Turn A Profit first appeared on Agile' Marketing Services ..read more

Which is to say, start working on creating your promos before you need them. How Early Should you Start? If you know you’ve got a “normal” promotion you’d like to run, I recommend starting 3 months, or 12 weeks ahead of time. If you’ve got a large promotion – think Black Friday – then it’s ... Read more... The post Prepare Your Promotions Preemptively first appeared on Agile' Marketing Services ..read more

Five years ago, a small family-run diner opened near my house, half an hour north of Syracuse, NY. I already had a couple clients in the plaza, so I visited it fairly often anyway. I ate at the new diner, and found it was pretty good. The owners, a husband and wife team, asked me ... Read more... The post More Famous In Death Than In Life first appeared on Agile' Marketing Services ..read more

I was honored to be a judge for the finals of the Launch It! entrepreneurial competition at SUNY Oswego this year. Here are a couple pix from the Friday afternoon finals. One with all the students (including one telepresenting from Yonkers!), educators, and judges (except for me). 2nd pic is the winning team, Anonymous Athlete, ... Read more... The post Launch It! finals judge – 2023 first appeared on Agile' Marketing Services ..read more

Agile’ provides marketing services to small- and medium-sized businesses. I also provide services to non-profits. I’ve decided to bring on one more non-profit client for 2024 and beyond. I’d like to ask for your help in suggesting an organization which Agile’ might be able to help. Ideally, I’m looking for – For the right non-profit, ... Read more... The post Looking for a special non-profit first appeared on Agile' Marketing Services ..read more

Marketing is a two-way interaction with the public, prospects, and peers to present them with the best face of a business. You do this to inform and persuade them of the benefits of dealing with that business. The post Marketing Defined first appeared on Agile' Marketing Services ..read more

Have marketing questions? Meet Scott online and talk.https://agilemarketingservices.com/schedule The post Talk with Scott first appeared on Agile' Marketing Services ..read more

LinkedIn isn’t quite like “Facebook for business,” although you can waste hours there reading posts, watching videos, and participating in arguments – er, I mean discussions. It’s also not meant to be a digital version of the Old Boys Network. It’s very confusing when you’re introduced to it. “There it is! Isn’t it glorious?” “Yeah, ... Read more... The post LinkedIn: What the hell’s the point? first appeared on Agile' Marketing Services ..read more

RELATIVES are the people to whom nature ties you by blood and birth, marriage and DNA. FAMILY are the people to whom you tie yourself with laughter, tears, experiences and love. The post Relatives vs Family first appeared on Agile' Marketing Services ..read more