Growth Strategy Accelerator
Demand Metric Blog
by Jesse Hopps
2w ago
Is your "Strategic Planning" process not achieving the results it predicts?  Don't worry, we can help you implement a "Strategy Development" process that will give you a fighting chance to hit your growth targets and win in the market. Hire a certified Demand Metric Strategy Coach to facilitate a 12-week "intensive" private group coaching program to upskill your in-house team and develop an actual strategy. Check out our Flipbook below to get the details and see our tool-kit.  Interested?  Contact us to learn more! Growth Strategy Accelerator (12 Week Program ..read more
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Growth Strategy Workshops
Demand Metric Blog
by Jesse Hopps
2w ago
Need to stimulate your team to generate new ideas for growing revenue?  Hire a certified Demand Metric Strategy Coach to facilitate a 1.5 day 'on-site' workshop. Check out our Flipbook below to get the details and see our tool-kit and pricing.  Interested?  Contact us to learn more!   Enterprise Growth Strategy Workshops ..read more
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How to transition into consulting, WITHOUT quitting your job.
Demand Metric Blog
by John Follett
2M ago
    Do you dream of owning your own consulting business? Join Jesse Hopps and John Follett as they share their 8-step framework for transitioning into a very lucrative lifestyle business doing Growth Consulting and how they got a SINGLE client to pay $797,000 in less than 2 years - and how you can replicate this success. You will learn: What is "Productized" Consulting? (and how can you get paid more than an Orthopedic Surgeon) to deliver it How can you leverage Demand Metric's IP to get paid $25K/Day for projects and develop a passive stream of renewable revenue How to build an "E ..read more
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State of Product and Go-To-Market Strategy Research Report
Demand Metric Blog
by John Follett
9M ago
Engaging with customers today requires leaders to adopt a holistic go-to-market (GTM) strategy that fosters a culture of collaboration between marketing, product, sales, and customer teams. Demand Metric recently asked over 150 departmental leaders about their product development and GTM strategy priorities, the challenges they are experiencing, and the current state of their launch process. This study’s results suggest that there is room for improvement when bringing products to market and that misalignment between teams and inefficient processes can negatively impact revenue growth.   K ..read more
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State of Marketing Measurement Research Report
Demand Metric Blog
by John Follett
9M ago
Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement, such as where marketing metrics reside, their use, sophistication in reporting ROI, and driving optimization decisions, can differ significantly from one team to the next. This report is the result of Align BI and Demand Metric partnering to explore the current state of marketing measurement, and key differences between the sophistication and maturity of marketing measurement are seen when viewing organizations through the lens of meeting goals. Organiza ..read more
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Growth Hacking Cheat Sheet
Demand Metric Blog
by John Follett
10M ago
Overview: Growth hacking aims to drive rapid growth over a short period, often through unconventional or low-cost means. It was initially popularized by startups with limited resources, seeking to quickly gain a large user base. Growth hackers, skilled in coding and data analytics, use creative tactics, technology, and data-driven decision-making. Growth hacking typically involves a cross-functional team of marketers, engineers, and product developers who work together to identify and exploit opportunities for growth, often through rapid experimentation and testing. Growth hacking is a viable ..read more
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Growth Hacking Checklist
Demand Metric Blog
by John Follett
10M ago
Your Problem: You need to achieve rapid growth within a short timeframe. Our Solution: A Microsoft Excel checklist that will help you improve the effectiveness of your marketing efforts by implementing a systematic approach that prioritizes experimentation, creativity, and data-driven decision-making. This checklist and the related resources will help you prepare, execute, and optimize your growth hacking efforts. It can be customized to include additional activities that you feel are important. If you want to follow the same processes and implement strategies consistently, begin or refine you ..read more
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Marketing Fueled Growth Cheat Sheet
Demand Metric Blog
by John Follett
10M ago
Your Problem: You need to understand how to leverage your knowledge and insights as a marketer to fuel growth opportunities for your business. Our Solution: A PDF cheat sheet for marketers who want to earn a seat at the table that includes the following sections: What you need to know about marketing-fueled growth Why you should care about contributing to growth What makes marketing-fueled growth hard "Dos" and "Donts" when communicating growth ideas What you can do to ensure success Where you can learn more This cheat sheet also provides related tools & templates that will help you put ..read more
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Marketing Fueled Growth Checklist
Demand Metric Blog
by John Follett
10M ago
Overview: Growth opportunities can come from anywhere in an organization, but far too often, new ideas that are sourced from marketing get overlooked. However, when marketers leverage a standardized and repeatable process for identifying and executing new growth opportunities, they can play a vital role in contributing to business growth. Here are several reasons why marketers need to identify growth opportunities: Expanding customer base: Identifying growth opportunities allows marketers to target new customer segments and expand the company's customer base. By understanding different custom ..read more
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Marketing-Fueled Growth Workbook
Demand Metric Blog
by John Follett
10M ago
Your Problem: You have identified growth opportunities at your company and want to get buy-in from other organizational stakeholders. Our Solution: A Marketing-Fueled Growth Opportunities Workbook will help you analyze your current situation, communicate your insights with other stakeholders, and systematically identify, prioritize, and secure buy-in to pursue new growth opportunities. Sections include: Meeting Agenda Current State/Future State Goals & Objectives SWOT Analysis/PEST Analysis Market Segments & Priority Customer Profile Analysis Competitive Analysis Data Analysis Insight ..read more
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