Optimising E-commerce Homepage Design What is the purpose of a homepage and why do the opinions of the most senior people in organisations always determine the homepage design? The purpose of the homepage is multifaceted. It serves as the entry point to your brand, your e-commerce store, investors, and even offline store visitors. The homepage isn’t solely for the internet; it has various implications. Through my experience redesigning homepages, I’ve observed that it’s highly political because key experts like UX/UI designers and content creators are sometimes left out of the conversation. T ..read more

How To Do A CRO Audit: The Complete Process What a Conversion Rate Optimisation Audit or a CRO audit? Conversion rate optimisation Audit, or CRO audit, is essentially an examination of your end-to-end website customer journey. It involves identifying areas within these purchase journeys where improvements can be made to increase average order value, customer lifetime value, repeat purchases, and even word-of-mouth marketing. While some audits focus solely on conversions, a comprehensive CRO audit looks beyond that, optimising for various aspects like repeat purchases, customer lifetime valu ..read more

Importance of UX Audits for Websites UX audit on a website is important because it identifies usability issues on your website. Most people and most e-commerce stores and websites don’t understand the impact of usability issues. Usability issues, if not corrected, impact cart abandonment and your overall website customer experience. For example, let’s say you want someone to come to your website and register for your email marketing or something like that. If you’re not doing usability testing to identify all the funnel flows and look at how existing customers are performing or behaving on yo ..read more

How to Structure In-house SEO Team There is a general perception that it’s better to hire an external agency to work on your SEO as opposed to building an in-house SEO team. This assumption is far from the truth and in this article I will explain how and why it is better to build and structure your in-house SEO team. Let’s start with the top level explanations of the meaning of in-house SEO team. What is an in-house SEO Team? An in-house SEO team is a scenario where you hire full-time SEO professionals to work exclusively on your website alone. Your in-house SEO team has limited to no interac ..read more

List of All Digital Marketing Channels As a business owner or marketing leader, it’s important to understand that digital marketing channels can be grouped into two fundamental categories:     Short-term focused digital marketing channels     Long-term focused digital marketing channels These are then further subdivided into paid advertising and free organic digital marketing channels. Irrespective of which digital marketing channel(s) you decide to invest in, you need to clarify with your marketing team or agency whether these channels are short ..read more

Why Conversion Rate Optimisation is Important No matter how well or how badly your online sales are going, you always have the opportunity to increase your website conversion. Here are some of the reasons why conversion rate optimisation is very important:  CRO Helps You Identify Your Target Customer Segments Marketing teams waste a lot of money on the wrong traffic due to the lack of understanding about their target customer persona(s). Implementing conversion rate optimisation provides you with the tools required to gather important customer profile information which is not something y ..read more

How To Create a Successful Video Marketing Plan In this article you will learn how to create a successful video marketing action plan using Microsoft Excel. Before you start think about creating a successful video marketing plan, it’s important that you first consider your video production options and decide on your process and tools. Video Marketing Plan – Production Equipment Options Do you have the skills and equipment to create video content on an ongoing basis? If not, you can train members of your marketing team on video production and editing skills so you can benefit from these skill ..read more

How To Implement Agile Marketing If you’re new to Agile marketing and confused about how to implement Agile marketing, then this article is for you! My name is Femi Olajiga, and I have been doing Agile marketing since 2013. I am also the author of the book Lean Agile Marketing. My experience of Agile marketing is strictly marketing-focused and is somewhat contrary to the application of Agile principles in IT software development. So, if you’re IT-focused, this article is not for you, but if you’re looking to implement Agile within marketing, then this article will help you understand Agi ..read more

How to Structure In-house SEO Team There is a general perception that it’s better to hire an external agency to work on your SEO as opposed to building an in-house SEO team. This assumption is far from the truth and in this article I will explain how and why it is better to build and structure your in-house SEO team. Let’s start with the top level explanations of the meaning of in-house SEO team. What is an in-house SEO Team? An in-house SEO team is a scenario where you hire full-time SEO professionals to work exclusively on your website alone. Your in-house SEO team has limited to no interac ..read more

List of All Digital Marketing Channels As a business owner or marketing leader, it’s important to understand that digital marketing channels can be grouped into two fundamental categories:     Short-term focused digital marketing channels     Long-term focused digital marketing channels These are then further subdivided into paid advertising and free organic digital marketing channels. Irrespective of which digital marketing channel(s) you decide to invest in, you need to clarify with your marketing team or agency whether these channels are short ..read more