In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options. Chapters 00:00 Introduction and the Importance of Growing Lunch Sales 06:23 Strategy 2: Catering to the Needs of Busy Professionals 11:39 Conclusion and Call to Action MY OTHER SOCIALS: ? My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other ins ..read more

Summary In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a teenager and how he transitioned to owning multiple locations. He emphasizes the importance of social media marketing and collaborations with influencers in driving customer engagement and business growth ..read more

In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible. These insights are based on his own experiences and conversations with successful pizza operators. Overall, the episode provides valuable advice for anyone considering opening a pizzeria. Chapters 00:00 Introduction and Background 05:55 Chapter 1: The Importance of L ..read more

Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-19 on his operations and the need to adapt to changing customer preferences. Chapters 00:00 Introduction and Background 02:21 Operating a Shared Space 05:31 Starting a Pizza Delivery Service 06:53 Transitioning to a Brick-and-Mortar Location 09:39 O ..read more

In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presence.  Chapters 00:00 Introduction and Background 02:30 Sponsorship Acknowledgment 02:58 Guest Introduction 03:27 Growing the Business and Managing Employees 06:34 Challenges of Managing Multiple Locations 10:27 The Evolution of the Menu 13:16 T ..read more

Summary In this episode, Bruce Irving interviews the founders of 2-1 Dough Pizza Co. They discuss how they got started in the pizza industry, their journey of learning and experimenting with dough and toppings, and their approach to pricing and building a loyal customer base. They also talk about their plans for the future and the importance of marketing and social media in growing their business. Overall, it's a great conversation for anyone interested in starting a pizzeria or looking for insights on running a successful pizza business. Chapters 00:00 Introduction and Background 04:10 How ..read more

Bruce Irving shares marketing insights and strategies for restaurant owners in this podcast episode. He discusses the importance of social media platforms like Facebook, Instagram, and TikTok, and how they have evolved over time.  Chapters 00:00 Introduction and Sponsorship 03:02 Background and Starting SPM 08:12 Marketing Strategies in the Past 11:20 Current Social Media Channels 16:04 Creating Captivating Content 25:02 Prioritizing Social Media 27:48 Consistency and Scheduling 30:11 Conclusion and Call to Action MY OTHER SOCIALS: ? My podcast Smart Pizza Marketing where I interview e ..read more

In this episode, Bruce Irving interviews Al the Pizza Buddha, a pizza consultant who helps pizzerias with their operations and systems. They discuss the challenges of automation in the pizza industry and the importance of documentation and training. Al shares his process for assessing a pizzeria and improving its operations. They also talk about the different costs of opening a pizzeria and the benefits of hiring a pizza consultant. Al provides his contact information for those interested in his services. Chapters 00:00 Introduction and Overview 01:08 New Style of Video 03:04 SPM Magazine Lau ..read more

In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business. Chapters 00:00 Introduction 00:39 Sean's journey of starting a pizzeria 01:09 Marketing tactics and special pizza 04:30 Background of Madison Avenue Pizza 05:28 Transition to a dine-in restaurant 06:24 Benefits and challenges of dine-in vs. delivery 07:17 Managing a growing restaurant 08:46 Importance ..read more

In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business. Chapters 00:00 Introduction 00:39 Sean's journey of starting a pizzeria 01:09 Marketing tactics and special pizza 04:30 Background of Madison Avenue Pizza 05:28 Transition to a dine-in restaurant 06:24 Benefits and challenges of dine-in vs. delivery 07:17 Managing a growing restaurant 08:46 Importance ..read more