The Jaguar rebrand was just the first misstep
How Brands Are Built
by Rob Meyerson
2M ago
  I decided to wait and see the car before sharing my point of view on the recent Jaguar rebrand. Well, I’ve just seen the concept car, and … it hasn’t changed my point of view.   The Jaguar rebrand so far Let’s quickly recap what’s happened so far (in case you somehow avoided seeing […] The post The Jaguar rebrand was just the first misstep appeared first on How Brands Are Built ..read more
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Creating a signature sound: The art and science of sonic branding
How Brands Are Built
by Eleanor Hecks
3M ago
Brands live in a world where they are constantly competing for attention. While logos, colors, and taglines help you stand out, sound is emerging as an equally powerful tool. Today, more businesses are experimenting with sonic branding and realizing its effects on creating emotionally resonant experiences.   WHAT IS SONIC BRANDING? Sonic branding is the […] The post Creating a signature sound: The art and science of sonic branding appeared first on How Brands Are Built ..read more
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The intersection of branding, psychology, and biology: Driving long-term conversion rates
How Brands Are Built
by Jakob Trpin
5M ago
Branding, psychology, and biology converge in a complex interplay that taps into fundamental aspects of how we think, feel, and respond. Each element is crucial in shaping a how a brand is perceived, underscoring the profound impact brands have on our minds. They evoke emotions, shape perceptions and influence decisions in both overt and subtle […] The post The intersection of branding, psychology, and biology: Driving long-term conversion rates appeared first on How Brands Are Built ..read more
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Q&A with Jack Wimmer of Monika
How Brands Are Built
by Rob Meyerson
5M ago
Jack Wimmer is a brand strategist, copywriter, and namer based in North Carolina. He’s also the co-founder of Monika, a “brand naming service that pairs artificial intelligence with human judgment.” Monika made a bit of a splash when it launched, mainly thanks to a Fast Company article, “Naming a brand can cost more than $50,000. This […] The post Q&A with Jack Wimmer of Monika appeared first on How Brands Are Built ..read more
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Abbreviating your brand name? Here are five mistakes to avoid
How Brands Are Built
by Eleanor Hecks
6M ago
Abbreviating your brand name can be a strategic move that enhances recognition and memorability. However, it may come with pitfalls. How you abbreviate a brand name can cause issues that may keep your business from thriving. Before you make this important move, carefully consider these top mistakes to avoid to maintain your brand’s integrity and […] The post Abbreviating your brand name? Here are five mistakes to avoid appeared first on How Brands Are Built ..read more
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Subtle brand signals: mastering recognition in a digital era
How Brands Are Built
by Jakob Trpin
6M ago
In the vast and dynamic world of marketing, subtle brand signals have become an art form. The ability to communicate a brand’s essence—its identity, values, and promise—with minimalistic yet impactful cues is crucial. Brands must navigate this delicate balance carefully, especially in a landscape dominated by data analytics, AI, and the empowered consumer.   Understanding […] The post Subtle brand signals: mastering recognition in a digital era appeared first on How Brands Are Built ..read more
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Want to elevate your video marketing? Start leveraging emerging video technologies
How Brands Are Built
by Torrey Tayenaka
7M ago
Modern-day consumers are savvier than ever. They have immediate access to information about brands, they expect accountability and transparency from their favorite brands, and they want rapid responses to questions and concerns. Often, video marketing is the solution. Videos offer easily digestible information in an engaging way that appeals to consumers. Perhaps that’s why videos […] The post Want to elevate your video marketing? Start leveraging emerging video technologies appeared first on How Brands Are Built ..read more
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On AI, brand naming, and Monika
How Brands Are Built
by Rob Meyerson
8M ago
Last month, Fast Company published an article titled “Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less.” The piece introduces Monika, “an AI-infused platform that promises users 20 solid brand names in five days for a flat fee of $5,000.” According to Monika’s founders, this is […] The post On AI, brand naming, and Monika appeared first on How Brands Are Built ..read more
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The behavior of overwhelmed brands in today’s market
How Brands Are Built
by Jakob Trpin
8M ago
Throughout the evolution of mankind, brands have gradually moved away from a seemingly simple approach to communication. From its beginnings around 2,700 BCE, the practice of branding has evolved to increasingly intellectual levels. Simple became complicated; complicated became simple again. Ultimately, simplicity should be the most effective way … but is it still sufficient in […] The post The behavior of overwhelmed brands in today’s market appeared first on How Brands Are Built ..read more
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The Brand Names Report
How Brands Are Built
by Rob Meyerson
1y ago
To make good on my promise to publish the Brand Names Report in February, I’m posting this today (Leap Day!) with a link to download the full report. I’ll return to this post soon and provide more detail. Today marks the publication of my inaugural Brand Names Report. The idea for this report came from […] The post The Brand Names Report appeared first on How Brands Are Built ..read more
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