Social Media Marketing: 7 Ways It Has Evolved in the Past Decade
The SEO Platform
by Alpesh
3y ago
Social media is now at the centre of digital marketing and marketing as a whole. Social media networks are the largest aggregators of activity on the planet right now. An estimated 2.9 billion people were on social media in 2020. That number is projected to grow to 3.02 billion in 2021. Not only are social networks used for entertainment and connection, but for conducting business as well. Businesses have established their entire setups on social networks rather than making their websites. Just a single Instagram profile can do wonders for you as can a Facebook page. Hence, it’s just as well t ..read more
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Is Content Marketing Dead? 6 Reasons Why It has to Evolve
The SEO Platform
by Alpesh
3y ago
Content marketing has evolved through the decades to become much different than what it was before. You can’t just put up the same kinds of blogs or web pages that you did before. You can’t hope that a simple poster or a sale will do all the work anymore. The two most profitable sales days on Earth are Amazon’s Prime Day in the US and Alibaba’s Single’s Day in China. They bring in billions in sales in 24 hours. The latter goes out of its way to make people think of it as a holiday. Mere blog posts and web pages can’t generate that kind of excitement. Hence, what does content marketing entail t ..read more
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How to Choose the Right Keywords to Market Your Online Business?
The SEO Platform
by Alpesh
3y ago
Keywords are said to be the foundation upon which SEO stands. They’re the hooks that search engines bite to deliver the users to the right content. Search engines like Google have used keywords to fish for content since the early days. However, a lot has changed since then. With the migration of nearly all major business to the online space, keywords are now part of digital marketing. Online marketing is now dependent on more than just keywords, of course. However, inserting the right keywords on your web page is still a great way to attract new customers. If you’re a business just starting, h ..read more
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Are Social Media Users Exploited? 6 Ways We Can Change All That
The SEO Platform
by Alpesh
3y ago
As you may be aware, WhatsApp announced its new terms of service. They included new conditions which allowed the App to share data with Facebook, its parent company. If users wanted to use the App’s services still, they would have to comply with the change before February 8th, 2021. Users were not happy since the allure of WhatsApp was the end-to-end encryption and the apparent privacy. However, since Facebook had acquired the company in 2014, this was bound to happen at some point. What’s worse is that the App was probably already sharing users’ information with Facebook since 2016. An update ..read more
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What Is the Importance of Cloud Computing for Online Businesses?
The SEO Platform
by Alpesh
3y ago
Cloud computing has become a staple for online businesses today. It doesn’t just allow businesses to store information and increase processing power but also to scale it. Cloud computing enables businesses to maintain maximum uptime and provide their services to clients across the world. Not only that, but cloud computing also allows businesses to save huge sums of money on infrastructure, maintenance, security, and overall capital costs. By switching to an OpEx structure, cloud computing allows businesses to operate as efficiently as possible. Overall, cloud computing for smallbusinesses allo ..read more
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How Will 5G Change Digital Marketing Forever?
The SEO Platform
by Alpesh
3y ago
5G is the next step in digital connectivity after 4G. While the technology isn’t available in most countries around the world, the roll-out is slowly happening. 5G will ensure faster internet download and upload speeds for sure. However, what will it do beyond that? 3G and 4G have done wonders for marketing opportunities around the world. What will 5G do to improve that further? To understand that, first, let’s see what base advantages the technology brings. What Will 5G Do for Connectivity? 5G runs on a higher frequency than 4G. In essence, it can carry much more information than 4G, yet its ..read more
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10 Strategies to Make Your Web SEO Compatible with Voice Search
The SEO Platform
by Alpesh
3y ago
According to Adobe, 48% of web searches were voice-based in 2019. In 2020, that number was poised to grow even greater. Hence, businesses around the world should start optimising their websites for voice-based search.  The Popularity of Voice Search Has Surged The popularity of voice search is undeniable. Ever since the introduction of voice assistants on smartphones, nearly every smartphone, smart wearable, and smart speaker use voice search. In 2020, it estimated that 4.2 billion voice-enabled devices were being used. According to forecasts, 2024 will see the number of voice-enabled dev ..read more
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6 Benefits of Agile Marketing
The SEO Platform
by Alpesh
3y ago
According to Consultancy.org, half of the companies around the world apply agile methodologies in their marketing. While it has its roots in the world of software, it’s being applied in many fields around the world. Businesses have taken advantage of this methodology and beefed up its marketing stats and strategies to great returns. A study by Organize Agile showed 19 companies worldwide had been using Agile for three years or more. The agile method involves having scrum sessions, and HR teams work in agile fashions, and project managers employ agile practices. So, should you apply the agile m ..read more
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How Will 5G Change Digital Marketing Forever?
The SEO Platform
by Alpesh
3y ago
5G is the next step in digital connectivity after 4G. While the technology isn’t available in most countries around the world, the rollout is slowly happening. 5G will ensure faster internet download and upload speeds for sure. However, what will it do beyond that? 3G and 4G have done wonders for marketing opportunities around the world. What will 5G do to improve that further? To understand that, first, let’s see what base advantages the technology brings. What Will 5G Do for Connectivity? 5G runs on a higher frequency than 4G. In essence, it can carry much more information than 4G, yet its s ..read more
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What Can AR and VR Do for Digital Marketing?
The SEO Platform
by Alpesh
3y ago
AR and VR are two technologies that are intrinsically linked today. They are being used for niche applications like mapping and gaming. However, they’re also being used in the advertising space as well. AR digital marketing is being used to sell things like furniture or clothes or even tourism. With the COVID-19 pandemic still forcing people to stay at home, there are great opportunities for AR and VR devices to target their customers. Social distancing, quarantine and fear of catching the virus have shut a lot of people away from the outside world. With more people relying on digital purchase ..read more
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