Denny and Marilyn Klein started their careers in retail, owning 10 children’s stores. In 1984, they made the pivot to wholesale and the Klein Group was born. Today, Marilyn (CEO), Denny (CFO), and their expansive team run three showrooms in Dallas and one in Atlanta, selling to boutiques and key accounts all across the U.S. Looking back on the early days, Marilyn remembers starting out with no internet, email, cell phones, or social media. “Technology has completely changed how retailers reach their customers and how we, as wholesalers, reach our retailers,” she explains. “It’s a very fast-mov ..read more

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MORI Ecru Ribbed Sleepsuit Founded in 2015, MORI quickly developed a following from famous parents including Kourtney Kardashian, Hilary Swank, and Shay Mitchell. Its Clever Zip Baby Pajamas and Clever Sleep Sack promise better sleep, garnering the brand a cult following among gifters and sleep-deprived parents alike. Following a £2.5m boost from investors in 2023, the brand has recently announced it will expand its retail footprint in the U.S. Earlier this year, MORI announced a partnership with Nordstrom, and now the brand is planning launches with names like Bloomingdale’s, Saks, and Neim ..read more

Pepita & Me While still in college, entrepreneur Natalia González launched a women’s underwear brand, called Pepitamendieta, with a friend. The line was super comfy yet stylish, with playful prints that quickly developed a cult following in her native Colombia. “Even now, eight years after we stopped making them, our customers are still asking us to bring them back,” offers González. She explains that after becoming a mom, she noticed another void in the market: children’s swimwear that truly met their needs. “Most brands in Colombia are designed for adults, and then adapted for children ..read more

Dress and bloomer set by Little Me. From “The Age of Innocence,” Sept./Oct. 2023. Global technology research and advisory company Technavio has made a powerful forecast, estimating that the global baby clothing market will grow by $33.8 billion from 2024–2028. The main driver? Rising awareness regarding safety and comfort for little ones. Key players, according to the report, include top names like Adidas, Carter’s, Gerber, and Disney. The baby clothing market, it explains, has experienced significant growth due to the innovation of smart apparel. Think: biosensors in baby clothes to detect ..read more

Just Hatched – Guilford, CT For Karen Helburn, owner and founder of Just Hatched in Guilford, CT, creating the perfect baby gift is the heart and soul of her business. Her bestselling Baby Gift Wagons (mini classic Radio Flyers filled with posh toys and layette items) retail anywhere from $100 up to $435 and beyond. “We’ve done some pretty amazing ones over the years,” she remembers. “We sold a $1,500 wagon once…The customer was standing there, asking if we could fit everything in!” The business began at Helburn’s kitchen table, more than 27 years ago. Now, she operates a luxury baby boutiqu ..read more

Photography by Zoe Adlersberg/See Mgmt.; styling by Mariah Walker/Art Department; hair and makeup by Susan Donoghue/Honey Artists; photo assistance by Scott Quintavalle. Special thanks to Generation Model Mgmt. and New York Model Mgmt. Brett is wearing a swimsuit by Lison. Brett is wearing a one-shouldered suit by Molo. Flower print towel is from Boboli. Gigi splashes in a Boboli swimsuit and Izipizi glasses. Kai is wearing a Boardies button-down, Lison swim trunks, and Oomphies shoes. Brett’s swimsuit is by Coral & Reef Beachwear. Gigi sports Sons + Daughter sunnies, a MarMar swims ..read more

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As a mom to two toddlers, one of my unique talents is remembering exactly who got each of them what toy/book/clothing item and for which birthday or holiday. It probably helps that I am a meticulously old-school thank-you note writer, sealing the gift in my memory with my ballpoint pen. My 3-year-old daughter is known to ask, “Mommy, who got me this?” And I love the opportunity to talk about a friend or family member  we might not see often. (We also receive a lot of hand-me-downs, and she loves to know who has previously worn her clothes, as well.) While I love receiving gifts for my chi ..read more

Newly launched sustainable toy brand Claymates is making waves with its Montessori-inspired, imaginative play products. The Boston-based brand was named “Toy of the Year” by National Parenting Product Awards and claimed a slot on The Toy Insider’s list of “Best Toys for Summer 2024.” Wooden figures, designed to represent a diverse group of family and friends, are ready to be dressed with clay (included in the kits), pipe cleaners, or whatever a youngster can dream up. Claymates CEO and founder Matthew Johnson was inspired by his father, a skilled woodworker with a passion for education. “In hi ..read more