In the age of social media, wedding hashtags are a powerful tool for connecting with guests, creating a buzz around your big day, and capturing all those special moments. But with so many options out there, how do you make a wedding hashtag magic for maximum engagement? This guide will equip you with the magic touch to craft the perfect wedding hashtag. We’ll explore: The Art of Hashtag Creation: Brainstorming tips to develop a unique hashtag that reflects your client’s personalities and love story. Leveraging Popular Hashtags: Strategically incorporating industry terms to increase visibilit ..read more

In the ever-evolving world of weddings, mastering the art of marketing is your key to unlocking success. Whether you’re a seasoned wedding pro or a passionate newcomer, understanding the right marketing channels can significantly boost your business’s growth and visibility. Let’s dive into the world of wedding marketing and explore essential marketing strategies for wedding business to elevate their brand and resonate with couples seeking their dream wedding experience. Digital Domination: Owning the Online Space In today’s digital age, a strong online presence is non-negotiable. Here’s how t ..read more

The wedding day is the culmination of meticulous planning, and flawless execution is the key to creating a seamless and magical experience for your clients. This guide equips you with the secrets to mastering the art of day-of execution, ensuring a stress-free and unforgettable celebration. The Power of Planning: Crafting the Perfect Timeline The journey begins well before the big day, with meticulous preparation. Develop a detailed day-to-day timeline that serves as a roadmap for success. This comprehensive plan should encompass vendor coordination, client expectations, and a smooth flow of ..read more

Freelancing for other florists is an excellent way to network, build your skills & see how other florists run their business.  You can learn what you like and what you don’t like about how their business is run, observe the logistics behind the wedding before you run your own and use the opportunity to ask questions. Most florists require freelancers when working on larger jobs or installations, so it’s also a fantastic opportunity to work on designs that you may not have open to you when starting out on your own, because remember, your clients book you based on trust. They need to b ..read more

Love stories are beautiful tapestries, woven with threads of heritage and tradition. Cultural wedding ceremonies are where these vibrant threads come alive, infusing weddings with symbolism, unity, and the richness of diverse backgrounds. Get ready to explore how to weave tradition into your modern wedding! Honoring Heritage Through Rituals Delve into the heart of cultural weddings – ancestral rituals that connect couples to their roots. Imagine the sanctity of an Indian Vedic wedding, symbolizing the union of families. Imagine the graceful movements of a Chinese tea ceremony, signifying harm ..read more

In the fast-paced world of wedding coordination, advanced wedding planning is your secret weapon. Your clients deserve a wedding that’s more than just an event; it should be a flawlessly executed celebration of their love story. Imagine intricate ceremonies unfolding seamlessly, blissful smiles on your client’s faces, and a reception that flows like a dream. This is the power of planning ahead. Here’s how to make wedding planning magic happen: Become a Scheduling Superhero: Craft a detailed timeline that maps every aspect of the wedding journey, from the first consultation to post-event ..read more

Personalization is key to standing out in the wedding industry. In a crowded market where couples are looking for unique and personalized experiences for their special day, wedding professionals face the challenge of standing out and differentiating themselves from their competitors. This is where personalization comes into play. One of the common challenges that wedding professionals face is the pressure to conform to traditional wedding norms and expectations. The white fluffy Cinderella fairy tale wedding has long been the standard in the industry, but as Heidi Thompson noticed, there was ..read more

Copywriting is an essential aspect of the wedding industry, as highlighted in the podcast episode of Wedding Empires featuring guest co-host Ben Connolly and special guest Vanessa Wild. Vanessa, a copywriter with a background in digital marketing, shared her journey into the world of copywriting and how her skills can be applied to the wedding industry. In the podcast, Vanessa emphasized the importance of copywriting for businesses within the wedding industry, such as photographers and wedding planners. She explained that in a competitive market where multiple vendors are vying for the same c ..read more

Following on from my March live training, I want to speak abit about starting out and building your portfolio for potential clients.  When you start out, its only natural that you won’t have images to showcase your work. However, you will need images if you want couples to book you, because let’s be honest, before anyone books you, they need to feel confident that you can deliver their dream wedding flowers.  This is why I would never advise using images which are not your work, to advertise your services.  So what can you do?  Unpaid work Experience  Styled shoots&nb ..read more

Join us as we dive deep into the world of email marketing with none other than the phenomenal Kylie Kelly, an expert in visibility strategy and email marketing. In this must-listen episode, Kylie unveils the secrets behind crafting engaging and impactful email campaigns that resonate with your audience. Here’s what you can expect: Unraveling Email Mysteries: Get ready as Kylie shares her secret sauce for creating irresistible email subject lines and recounts the most creative email campaigns she’s ever seen. The Power of Storytelling: Explore how storytelling can elevate your email marketi ..read more