Following on from my March live training, I want to speak abit about starting out and building your portfolio for potential clients.  When you start out, its only natural that you won’t have images to showcase your work. However, you will need images if you want couples to book you, because let’s be honest, before anyone books you, they need to feel confident that you can deliver their dream wedding flowers.  This is why I would never advise using images which are not your work, to advertise your services.  So what can you do?  Unpaid work Experience  Styled shoots&nb ..read more

Join us as we dive deep into the world of email marketing with none other than the phenomenal Kylie Kelly, an expert in visibility strategy and email marketing. In this must-listen episode, Kylie unveils the secrets behind crafting engaging and impactful email campaigns that resonate with your audience. Here’s what you can expect: Unraveling Email Mysteries: Get ready as Kylie shares her secret sauce for creating irresistible email subject lines and recounts the most creative email campaigns she’s ever seen. The Power of Storytelling: Explore how storytelling can elevate your email marketi ..read more

Are you ready to unlock the secrets to attracting your ideal wedding clients on Pinterest? Join us as we delve into an enlightening conversation with the esteemed Faye Strange, a Pinterest guru extraordinaire, who unveils the power of Pinterest for wedding professionals. Let’s unravel the key highlights of this insightful discussion: 1⃣ Meet Faye Strange: Prepare to be inspired as Faye shares her enchanting journey of falling head over heels in love with Pinterest and mastering its intricacies. From humble beginnings to becoming a true Pinterest aficionado, Faye’s passion for the platform sh ..read more

Welcome to another thrilling episode of the Wedding Empires Podcast! Are you ready to unlock the full potential of your wedding business with the transformative power of quizzes? Join us as we embark on an enlightening journey with our esteemed guest, Kylie Lang (née Carlson), the ingenious Quiz Strategist and visionary Founder of The Wedding Academy. Let’s delve into the key highlights of this episode: 1⃣ Meet Kylie Lang: Prepare to be inspired as Kylie Lang shares her remarkable journey from the helm of The Wedding Academy to reigning supreme as the Quiz Queen. With her unparalleled expe ..read more

In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, about adding passive income streams to wedding businesses. Tayler shares her business journey and highlights the importance of making marketing easier for wedding professionals. She discusses various passive income opportunities, such as resources and templates, affiliate promotions, branded and physical products, and education courses. Tayler emphasizes the benefits of diversifying income and the need for effective marketing strategies, including email marketing, retargeting ads, social media ..read more

Welcome to another insightful episode of The Wedding Academy podcast. Today, we’re diving into a topic that’s crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We’re thrilled to have our special guest, Nina Clapperton, a renowned blogger and the genius behind “she knows SEO.” Nina transitioned from travel blogging to earning an impressive $30,000 a month passively through SEO and now educates over 3,500 students on replicating her success. In this episode, titled “7 Easy SEO Tips to Get Your Wedding Website Found on Google with Ni ..read more

In the realm of wedding planning, where dreams are curated and moments are crafted, the luxury niche stands as a realm of refined elegance and sophistication. For wedding planners aspiring to make a mark in this exclusive sphere, developing a signature style is not just a choice—it’s a necessity. This blog unveils the art of setting your wedding planning business apart in the luxury niche by cultivating a distinctive and memorable signature style.   Understanding the Luxury Niche To excel in luxury wedding planning, one must first understand the essence of the niche. Luxury isn’t merely ..read more

In the glamorous realm of wedding planning, one must be prepared to tread the red carpet when dealing with high-profile clients. Serving celebrities and VIPs goes beyond creating a magical wedding day – it involves a unique set of challenges and considerations that demand unparalleled attention to detail and discretion. In this blog, we’ll explore the intricacies of high-profile client management for wedding planners who aim to cater to the stars.   Understanding the Unique Needs High-profile clients often come with specific needs and desires that set them apart from the average couple ..read more

In the ever-evolving landscape of wedding planning, the key to sustained success lies in adaptability and innovation. As a wedding planner, embracing diversification can be a game-changer, not only broadening your revenue streams but also setting you apart as an industry leader. In this article, we’ll explore the benefits and strategies of diversifying your wedding business offerings.   Understanding Diversification: Diversification involves expanding the range of services and products your wedding planning business provides. This strategic move allows you to cater to a broader clientel ..read more

In the intricate dance of wedding planning, mastering the art of upselling is a strategic move that can boost revenue without sacrificing integrity. In this article, let’s explore the nuanced techniques of upselling that empower wedding planners to provide enhanced experiences while ensuring client satisfaction and trust.   The Upsell Mindset: Adding Value, Not Pressure Introduce the concept of the upsell mindset, emphasizing the goal of adding genuine value to the client’s experience. Discuss how a positive approach to upselling focuses on meeting unmet needs, enhancing services, and e ..read more