In November 2021, I ran a special Black Friday promotion on Drop Dead Copy. 16 world-class copywriters contributed 2 products each. One for the front-end offer. One for the upsell. Since we tracked everything and commissions increased as you ranked higher, each copywriter competed for the top spot. The more you sold, the more you made. Plus, if you won… you got the bragging rights. You could say you beat everyone else. That’s where Daniel Throssell comes in. This skinny kid from Perth was the underdog. He’d been writing copy for less time than most of the other copywriters in the promotion. An ..read more

She’s one of the TOP copywriters in the world right now. She won AWAI’s prestigious “Copywriter of the Year” award… …got featured on Dr Oz… …wrote a promo for Oprah… …and now she’s here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don’t!. Let’s get into it… In this episode, you’ll discover: How Carline kicks imposter syndrome to the curb with a simple, short statement about you and your copy (Lesson 34) How to make people better off in ways they desire and are willing to pay for (Lesson 53) How to keep calm and carry on even whe ..read more

Rob Marsh from The Copywriter Club says he’s a simple guy. Just a dad who writes words for a living. But he’s much more than that. In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club. They asked thousands of copywriters to spill the beans on their income, experience, niche and more. The weirdest thing they discovered? Experience doesn’t matter. What do you think makes the biggest difference in what copywriters charge? Is it their age, gender, niche, education level, country of origin, where they live now or the langu ..read more

His client calls him “Australia’s best copywriter”. He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households). He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast). He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to. If you want to have some fun (and maybe get a few unconventional ..read more

Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that’s true and Kim beat Jim, what does that make Kim? In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things). Check it out if you dare. In this episode, you’ll discover: What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water? How to prepar ..read more

Worried about the coronavirus? Don’t know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years? This podcast episode is for you. Brian Miller is an American entrepreneur running a company called Easy China Warehouse. He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded. Find out what happened in this juicy episode… In this episode, you’ll discover: how the coronavirus actually unfolded in China (from an American living ..read more

Copywriting retainers are awesome. They make life easy. My coaching client Shiv Shetti taught me a thing or two about them. He was the best coaching client I ever had… absolutely relentless. He executed on every single thing I told him. Instead of making excuses or finding distractions, he acted. Again… …and again… …and again. Now he has some incredible results to show for it. He landed a $10m+ revenue client in his first few months as a freelance copywriter, plus several other big fish. Most copywriters struggle to get their first client in their first year… but Shiv did it in a few months. F ..read more

Stephen Somers was young (23) and in need of direction. He didn’t want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life. Robert was selling on different online marketplaces… and Stephen got a tried and true “in the trenches” apprenticeship. Working for free for an entire year doing all the manual grunt work… Paid off big time as he learned the ins and outs of Robert’s systems. Fast-forward to today. Partners in several companies who are killing it… listen as Stephen retells the struggle and climb h ..read more

Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation. For three years he helped people buy and sell houses. A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents. In short order, agents recruited Nick to help open a new company. H ..read more

Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blogging on strength and conditioning. Trying to cut down the time curve, he began to focus on what he enjoyed doing best… writing email. The last five years he’s spent honing… and expanding his copy skills. Now he’s even back teaching. Yet this time it’s email copy and client-getting skills. He’s made all the mistakes getting his freelance copy ca ..read more