3 ways to make it easier to earn more in a fitness business
Range Of Motion - Dan Williams
by Dan Williams
3M ago
The post 3 ways to make it easier to earn more in a fitness business appeared first on Range Of Motion ..read more
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How measuring APM will instantly increase profits (without more members)
Range Of Motion - Dan Williams
by Dan Williams
3M ago
The post How measuring APM will instantly increase profits (without more members) appeared first on Range Of Motion ..read more
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Struggling to get clients? Try these 19 strategies.
Range Of Motion - Dan Williams
by Dan Williams
4M ago
The post Struggling to get clients? Try these 19 strategies. appeared first on Range Of Motion ..read more
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The four Es. A framework to build fitness businesses.
Range Of Motion - Dan Williams
by Dan Williams
5M ago
The post The four Es. A framework to build fitness businesses. appeared first on Range Of Motion ..read more
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How to Slash Membership Suspensions to Boost Revenue
Range Of Motion - Dan Williams
by Dan Williams
6M ago
The post How to Slash Membership Suspensions to Boost Revenue appeared first on Range Of Motion ..read more
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9 ways to pivot your fitness business to earn more
Range Of Motion - Dan Williams
by Dan Williams
7M ago
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the direction of your business without completing scrapping where you are currently. And that’s what I’d like to introduce to you today, some of my ideas for how you can pivot your fitness business to chase more or different clients, services, income streams, profit margins, and ultimately ways that your business can make your life better. To really understand what I mean by ‘pivot’, let’s look at basketball. A pivot in basketball is when you plant one f ..read more
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A gym advertising guide for every budget
Range Of Motion - Dan Williams
by Dan Williams
8M ago
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness of marketing strategies across various budget levels, we set Rita a challenge: devise seven distinct marketing strategies for gyms based on monthly budgets of $50, $200, $500, $1,000, $2,500, $5,000, and $10,000. Here’s how Rita recommends navigating these budgets to maximise marketing impact. $50/month: Laying the Groundwork With a minimal budget of $50, the focus should be on enhancing your gym’s online presence without spending much. Rita sugge ..read more
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How to Raise Gym/PT Prices Without Losing Clients
Range Of Motion - Dan Williams
by Dan Williams
9M ago
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and living costs over the years. Base your rates on the life you want, not competitors’ prices. Implement annual price increases and simplify service offerings. Communicate price changes confidently and professionally, without over-apologising. Action step from this article: raise your prices! Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But you know what’s even scarier? Re ..read more
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The 13 things the leading fitness professionals do best
Range Of Motion - Dan Williams
by Dan Williams
10M ago
At the time of writing this article, I’ve conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. As part of planning the 2024 Perth Fitness Business Summit, I wanted to seek out the common themes of the most successful fitness business owners. I identified 12 areas that operate the ordinary from the extraordinary. And these because the 12 key modules for the Fitness Business Summit. In this episode, I want to describe these 12 areas, and describe the actions of the top performers for each. This al ..read more
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Managing Fitness Staff: An HR Perspective
Range Of Motion - Dan Williams
by Dan Williams
10M ago
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym owners and personal trainers, addressing performance issues and navigating the termination process are amongst the most challenging aspects of business management. Ensuring that these processes adhere to procedural fairness is not only a legal necessity but also crucial for maintaining a respectful and equitable work environment ..read more
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