It was 1968 and Tommie Smith had just broken the 200-meter sprint record to win a gold medal at the 1968 Olympics. On the podium he then took off his black Puma’s to reveal black socks and raised a black gloved fist towards the sky to protest racial inequality, a powerful movement not just for sports but for the civil rights movement. To celebrate this moment Puma has put together a limited run of made in Italy suedes complete that are individually numbered to 307 pairs complete with fat laces and specs that are closely in line with the original suede of the 1960’s.   If you were looking ..read more

Chinatown Market and PUMA are at it again this time showing love to the Ralph Sampson Lo -which made its triumphant return this year-. If you’ve been digging this model but looking for a modern interpretation then this is the pair for you, rolling out globally on Puma.com as well as select retailers come July 11th. Via SN The post Chinatown Market Puts Their Spin On Puma's Ralph Sampson Lo 2019 first appeared on DeFY. New York-Sneakers,Music,Fashion,Life ..read more

PUMA is making a huge push to re-introduce its heritage to a new generation -especially since its become heavily invested in the basketball tech shoe market- and there are few shoes bigger than the Majesty.   Originally released during the 84-85 season the Majesty would go on to become a highly coveted rarity and now its back in all its OG glory. While there have been limited drops via SNS & KITH expect the Sampson endorsed gem to show up at other retailers including PUMA in both high top and low top. VIA SneakerNews     The post PUMA Brings Back Ralph Sampso ..read more

PUMA and Jannik Davidsen, Creative Director and Founder of Han Kjøbenhavn gave a first look at the all-new Alteration sneaker during the Han Kjøbenhavn’s Autumn-Winter ’19 show in Paris. Seen on the post-apocalyptic inspired runway was Alteration PN-1, designed by Davidsen. Davidsen partnered with PUMA once again following 3 seasonal collaborative collections.  This time, he worked with the Brand on a new silhouette under their Co.Creative program. Facilitating partnerships between PUMA and up-and-coming brands across the world, Co.Creative is a platfor ..read more

 PUMA and US-based sneaker retailer, BLENDS have teamed up to create a collab edition of the 90s CELL Endura. Founded by Tak Kato and Mike Toe, BLENDS started as a simple concept store that provided a unique shopping experience for their consumers.  Having grown up in Japan, they wanted to bring an international perspective to the industry by blending international tastes with global level products.  continue to keep the streetwear culture strong by bringing some of the most-exclusive and trend-setting collection under one roof.  An offspring of the ‘Futuristic’ and ..read more

More and more individuals are trying their hand a sports like MMA, Boxing and yes Muay Thai and with that brands are trying to cater to this market. Inspired by boxing and endorsed by Lewis Hamilton, the Jaab XT men’s performance shoe was “built to last and push boundaries” according to PUMA. Featuring webbing support and rubber wrap-ups PUMA’s HYBRID Foam combines two of PUMA’s newest technologies, NRGY beads and IGNITE FOAM to add lasting heel and lateral support, allowing for multi-directional movements. The Jaab XT’s also features built-in PROFROAM for cushion, lightness and high reb ..read more

PUMA is keeping the momentum strong with their RS chronicles as they have launched the latest iteration of the RS-X.  The RS-X Trophies celebrates the extreme reinvention of fame in the era of social media and reality television. These days we’ve been seeing an influx of ‘new’ celebrities emerging from social media, sport, music, and more. The RS-X Trophies disruptive design is inspired by this ongoing cultural phenomenon and reinvention of fame and recognition. Built with RS technology on the midsole, the bulky silhouette with mesh and textile upper is stylishly decked with leather ..read more

PUMA and Jeff Staple team up for a second go this time to celebrate 50 years of the Suede. Once again we see Staples signature ‘pigeon’ color combo with a frost gray suede upper in combination with gray laces, pony hair heel, ombre foil Formstrip and Georgia peach accents -with an additional set of peach laces-. This special suede release will be jointed by a gray PUMA x Staple tee, hoodie, waterproof T7 windbreaker and black, full-zip, hooded jacket complete with a woven PUMA x Staple logo on the hem. Look for the The Suede 50 PUMA X STAPLE collection to drop globally on PUMA.com and select P ..read more

Image via @1st During the 90’s, PUMA was heavily engrained into euro rave culture which subsequently made some noise over in the states. Aside from suedes -which were still popular-  and the California, PUMA intro’d a new line of footwear in 1996 featuring “advanced cell technology“.  Yes, some of the shoes in the lineup looked a tad Nike Air Max-Ish and the Cell Tech looked a lot like Reebok’s Hexalite but not only did it do well, it went on to become a staple for the brand. There were shoes like the Venom Ultra , Cell Passion, and Cell Velocity to name a few. In fact, by the ..read more

PUMA and Roland have officially dropped the RS-100 and RS-0 sneaker today -internationally known as #808DAY. The sneaker pack is inspired by the iconic TR-808 drum machine, celebrated for its legendary status and credited by many as the spark that lit the flame of hip-hop. Take a peek at a few renowned artists, DJs and producers who already got their kicks. The post PUMA & Roland Celebrate 808 Day 2018 With Special RS-100 & RS-0 Shoe first appeared on DeFY. New York-Sneakers,Music,Fashion,Life ..read more