Video Content for your Christmas Campaign
Webvideos | Video Content Production Company
by Rebecca Barrett
3y ago
It’s still a long way off yet, but Christmas is a marketer’s favourite time of year. Why? Because your target audience are actively looking for products and services which provide great value for either themselves, family members or friends. It’s essentially the easiest time of year to sell and video content plays a massive part in many Christmas marketing campaigns. This article sets out which type of content is best for promoting your product or services according to your specific marketing needs. Why Produce Video Content for Christmas Video does everything from increasing ROI to building b ..read more
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How-to Videos for Marketing
Webvideos | Video Content Production Company
by Andy Woodruff
3y ago
‘How-to’ videos – more commonly referred to as explainer videos –  have been starring in the online world for a long time now but it is only in recent years that their importance to middle-of-the-funnel marketing has become apparent. By its very name a ‘How To’ video should explain. It can be precise and exactly show what the user needs to do and, best of all, the viewer can watch again and again until they have understood everything well enough to make informed decisions. They are important because today’s increasingly sophisticated consumers are prepared to research further and deeper t ..read more
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Why Your Marketing Strategy Needs Corporate Video
Webvideos | Video Content Production Company
by Rebecca Barrett
3y ago
What is Corporate Video? Corporate videos are the perfect marketing asset and are an engaging, cost effective way to get your message across to your target audience. They are not to be confused with promo videos, as they differentiate themselves in two main ways: 1) Corporate video is best suited to B2B marketing as it focusses more on the business/its ethics/values etc rather than product focussed. 2) Can take on many forms: documentary, policies, messages for staff, pitch to prospective investors etc. for various different stakeholders – its flexible. For more information, read this article ..read more
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Five Popular Types of Video for Business
Webvideos | Video Content Production Company
by Webvideos Ltd
3y ago
If you’re looking for serious ROI on your marketing budget this year, then it’s time to look at video for business. This medium is now one of the fastest growing marketing and communication channels in the digital world, and its value is such that Google is already prioritizing video for its search engine ranking results and beginning to shift away from simple text-based content. Good video gives you the change to communicate, inform and engage with your audience in a far more richer, immediate and compelling way than before. No longer do your audience need to commit to reading long posts – in ..read more
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What Content is Best for Improving Quality of Leads?
Webvideos | Video Content Production Company
by Rebecca Barrett
3y ago
“Content is king” is the key phrase floating around the majority of online marketing blogs and forums, and is central to any inbound marketing strategy. But with so many types of content out there, which one is the best in terms of attracting high quality sales leads? 70% of business to business marketers intend to create more content this year compared to 2016 (Content Marketing Institute), so it’s the perfect time to learn how each form of content impacts your inbound marketing strategy. Here’s how they compare: Written Blog Content Written content is important for any website simply because ..read more
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A DIY Guide to Making your own Business Videos
Webvideos | Video Content Production Company
by Andy Woodruff
3y ago
This article is the first in a series that looks at the practicalities of making business videos that you can use in your marketing strategy. These articles have been written with the laymen in mind and will describe how you can get started with the equipment you have around you – such as your mobile phone and your computer. For some time, we have assumed that savvy marketers are on board with the concept of making videos to promote their business. Whilst this is generally true there are still a lot of sticking points that stop desire from turning into action. Probably the most common one is a ..read more
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3 Signs your SEO Strategy isn’t Working Hard Enough… and How Video can Save You.
Webvideos | Video Content Production Company
by Rebecca Barrett
3y ago
Search Engine Optimisation is an ever-changing and vital strategy that helps get your website in front of your target audience. As it names suggests, the purpose of SEO is to make your website search friendly. It involves keyword research and requires great content writing to help make your website more attractive to search engines. This article we will tell you the top three tell-tale signs that indicate that your SEO strategy may not be working hard enough, some common SEO myths and how video content can help. SEO Strategy: Signs you Need to Improve 1. Your traffic from organic search is st ..read more
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Using the Interrotron for Business Videos
Webvideos | Video Content Production Company
by Webvideos Ltd
3y ago
In the first of an occasional series of articles about specialist film equipment that offers the business film-maker an extra angle, we lift the lid on the Interrotron. The Interrotron (named by blending the words ‘terror’ and ‘interview’) looks very much like an autocue: the person being filmed looks directly into the camera through a two-way mirror. Instead of reading words being scrolled on the mirror the interviewee sees the interviewer. Getting an Honest Response on Camera The typical set up for an interview has the interviewee interacting with someone off camera. The camera films them fr ..read more
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Video SEO: Boosting your campaigns with Video Content
Webvideos | Video Content Production Company
by Rebecca Barrett
3y ago
An affordable, efficient tool for strengthening your overall content marketing strategy, video marketing brings a wide range of benefits – from generating leads and sales, to improve your SEO and social media exposure. As one of the most cost effective asset around, you can repurpose online video across many different platforms and use it at every stage in the product life cycle, helping to facilitate the customer journey. But it’s what goes on behind the scenes that really determines the impact of your video marketing strategy. In this article, we will look at the upfront benefits of video ma ..read more
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Video Content for Lead Nurturing and Direct Sales
Webvideos | Video Content Production Company
by Rebecca Barrett
3y ago
Video production is now a common feature in many successful marketing strategies, across most industries. Video is flexible, engaging, and persuasive: helping to achieve a number of important marketing objectives faced by ALL businesses. According to research, the average conversion rate for websites with video content is 4.8%, compared to 2.9% for websites which have no videos. (BrightCove) Video Production for the long term Long-term marketing strategies centre on lead nurturing, not selling. It is an important part of the sales funnel and for influencing the customers’ purchase journey. In ..read more
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