A study by researchers at the University of Chicago and University of Washington, had ireported that a 10% increase in TV product placement for cigarettes, increased sales by 2% for the tobacco brand shown on-screen. However, what is most interesting, is that cigarette promotions also led to an increase in sales of the advertised brands ..read more

Last September, the Independent British Vape Trade Association (IBVTA) launched a six-month national campaign aimed at dispelling some of the myths and misinformation surrounding vaping. As part of the initiative, the initiative launched some sponsored advertorials referring to scientific findings. These were published in local newspapers, and included a link to the campaign webpage on ..read more

The University of East Anglia (UEA) conducted a trial funded by the National Institute for Health and Care Research (NIHR), offering free vape starter kits to smokers in hospital emergency departments (A&E), obviously with the aim of helping them quit smoking. Conducted across six UK hospitals, the kits were offered along with advice and referrals ..read more

In Thailand, individuals caught vaping could face a prison sentence of up to 10 years. In Singapore, vaping can result in a fine of S$2,000 (£1,200), and in Australia, importing vaping products carries a risk of two years in jail. And while these three countries top the list for the harshest vape-related punishments, unsuspecting popular ..read more

A compact pod with a long battery life The Nord GT is a fairly compact pod despite weighing more than 110 grams. It has a built in 2500 mAh battery for maximum battery life at moderate power. It is designed for direct inhalation. Stylish and practical, it couldn’t be easier to use. Technical specs Pod ..read more

The WHO study examined data related to substance use behaviours from 280,000 minors aged 11, 13, and 15, across 44 countries. With regards to vaping, the paper reported that two-fifths of the girls in England and Scotland have vaped by age 15. This rate is higher than in many other developed countries, including France, Austria ..read more

A great starter kit The Cosmo Prime follows in the footsteps of the Cosmo collection. Simple and mainly designed for new vapers, it cuts to the chase with minimal settings. With its powerful battery and the possibility to upgrade the kit, it’s a device that can easily keep up with vapers as they gain vaping ..read more

A simple, effective tool for beginners Nevoks is a manufacturer that doesn’t let itself get sidetracked. After the success of its first Feelin pod in 2021, the brand focused on improving and refining its particularly effective device. The latest creation, the Feelin AX, is designed to simplify the transition to vaping as much as possible ..read more

The ground-breaking conference ‘Quit Like Sweden‘ was held in Brazil earlier this month, marking a significant milestone in the global fight against smoking. Led by anti-smoking advocate Suely Castro, the event brought together leading international public health experts, policymakers, and consumers, to address one of the world’s most challenging health issues. At the conference, Suely ..read more

The Royal College of Physicians (RCP) has released a comprehensive report examining the potential benefits of e-cigarettes in reducing the harm caused by smoking. Titled “E-cigarettes and Harm Reduction: An Evidence Review,” the report explores how vaping help prevent deaths, disabilities, and inequalities arising from combustible tobacco consumption. The report focuses on various aspects of ..read more