Text-to-Give Messaging: 4 Strategies to Boost Conversions
Marketing for the modern nonprofit
by Julia Claire Campbell
1w ago
Imagine that you’re a donor who recently opted into an animal welfare nonprofit’s text-to-give campaign, hoping to give to a great cause. However, you’re met with uninspiring, generic messages that don’t show how your donations will make an impact and feel impersonal. As a result, you opt-out of the campaign and look toward donating to another organization. To avoid this situation from happening with your nonprofit’s text-to-give campaign, you need to create emotionally compelling and persuasive messages that convince your donors to give (and give right away!). After all, when you’re operating ..read more
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How to Work with Online Influencers to Create Social Change with Ashwath Narayanan
Marketing for the modern nonprofit
by Julia Claire Campbell
1M ago
Are you heading into 2024 with fundraising tools that make your job easier? Today’s sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free “This Is My Fundraising Shirt” t-shirt. Today, we’re diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath ..read more
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5 Strategies for Boosting Nonprofit Employee Engagement
Marketing for the modern nonprofit
by Julia Claire Campbell
1M ago
Nonprofits have limited resources and, as such, need to focus on sustainability. From fundraisers to mission-related programs, what can you do to make your nonprofit self-sustaining long-term? One overlooked answer is investing in your employees.  Nonprofit employees often put in long hours, wear many hats, and are tasked with doing more with fewer resources than for-profit organizations. Burnout and turnover are common in the nonprofit sector, but organizations with strong company culture and high engagement rates tend to see greater retention, fewer mistakes, and greater success. To hel ..read more
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The Real Reason Nonprofits Can’t Keep Great Staff with Jonathan Meagher-Zayas
Marketing for the modern nonprofit
by Julia Claire Campbell
1M ago
Are you heading into 2024 with fundraising tools that make your job easier? Today’s sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free “This Is My Fundraising Shirt” t-shirt. It seems to be a common struggle in nonprofit organizations – the complaints about recruiting qualified staff, keeping great talent, and increasing diversity in a sector where more than 80 percent of nonprofit board members are white (BoardSource). How ..read more
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How to Think Strategically In A Short-Term World with Karen E. Osborne
Marketing for the modern nonprofit
by Julia Claire Campbell
1M ago
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!   Click here to get ..read more
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Marketing a Pledge Fundraiser: 3 Essential Steps to Follow
Marketing for the modern nonprofit
by Julia Claire Campbell
2M ago
Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Not only are participants in control of how much they earn for your cause, but donors may be willing to give more than they normally would (especially if you offer flexible payment options). To get the most out of pledge fundraising, it’s essential that you market your campaigns. You need to get in tou ..read more
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5 Tips to Use Your Digital Annual Report as a Marketing Tool
Marketing for the modern nonprofit
by Julia Claire Campbell
2M ago
Guest post by Ann Fellman, Chief Marketing Officer at Bloomerang Every year, nonprofits are required to file Form 990 with the IRS to provide financial information and maintain tax-exempt status. These documents are publicly available online, but they only provide the bare bones of your organization’s financial status. That’s why many nonprofits also choose to create their own annual report to provide more context for supporters. A well-designed annual report will not only recount your nonprofit’s successes, challenges, and progress made through the past year. It can also serve as a crucial au ..read more
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How One Nonprofit Built A Culture of Philanthropy with Maria Shanley
Marketing for the modern nonprofit
by Julia Claire Campbell
3M ago
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!   Building a culture ..read more
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How LinkedIn Will Help You Reach New Audiences with Tania Bhattacharyya
Marketing for the modern nonprofit
by Julia Claire Campbell
3M ago
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!   You have a hunch t ..read more
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How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones
Marketing for the modern nonprofit
by Julia Claire Campbell
3M ago
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!   In today’s episode ..read more
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