The Big Marketer
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A digital marketing blog by UK digital marketing lecturer and expert trainer Darren Taylor. My mission is to teach the world how to win at SEO and PPC! Learn the hands-on PPC skills you need to succeed.
The Big Marketer
3y ago
Watch The Video Transcript: Before You Start PPC Lead Generation WATCH THIS Setting up a PPC campaign for lead generation campaigns is quite different to that of e-commerce. With e-commerce, of course, you’re generating online sales that roll tracks and …
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The Big Marketer
3y ago
Watch The Video Transcript: Aori Google Ads (AdWords) SKAG Generator Review Typically, there are two schools of thought when it comes to setting up a PPC campaign on Google Ads. The first approach is you use SKAGs, also known as …
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The Big Marketer
3y ago
Watch The Video Transcript: Sign The Petition to Overturn The Search Terms Update The only way they will overturn this is if you sign the petition too. I’m calling out to you guys, sign it if you haven’t already. I’m …
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The Big Marketer
3y ago
Watch The Video Transcript: Are You OVER OPTIMIZING Your PPC Campaigns? Let me just put this out there. This is the single most selfish, untransparent and biased thing Google have ever done. I’m Darren Taylor of thebigmarketer.com. I’m a PPC …
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The Big Marketer
3y ago
Watch The Video Transcript: Google Ads PPC News SEARCH TERMS REPORT TO BE RESTRICTED! Let me just put this out there. This is the single most selfish, untransparent and biased thing Google have ever done. I’m Darren Taylor of thebigmarketer.com. …
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The Big Marketer
3y ago
Watch The Video Transcript: Competitor Bidding? 3 Things You NEED to do for SUCCESS Running a competitor campaign can be a great way for you to increase the reach of your PPC campaigns. Of course, if you’ve maxed out on …
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The Big Marketer
3y ago
Watch The Video Transcript: The Truth About Quality Score If you’ve been running ads for any length of time, you will understand what quality score is. Of course, it’s the score from 1 to 10, given to all the keywords …
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The Big Marketer
3y ago
Watch The Video Transcript: I Moved from Manual CPC to Target CPA and THIS HAPPENED By now, you should all know that target CPA could be a great way for you to automate your account and achieve one of two …
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The Big Marketer
3y ago
Watch The Video Transcript: Impression Share Explained. How to Optimise Impressions in Google Ads Hey, do you guys use impression share when you optimize your campaigns? If you don’t, you might be missing an opportunity. Impression share is a metric …
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The Big Marketer
3y ago
Watch The Video Transcript: How to Use Linear Attribution in Google Ads In this video, we’re going to explore the linear attribution model in Google ads. Now of course attribution models in Google ads allow you to allocate credits to …
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