Are you still ignoring the potential of Mobile SEO strategy for your business? If yes! Then let me tell you, you are ignoring some potential buyers for your business. Recent statistics have revealed that mobile phones have been playing a major role in generating leads and better sales for businesses of all sizes. On top of that, Google is making changes in its algorithm for both desktop and mobile sites. So, if you are still thinking about aligning your SEO practices, then it’s time to turn that thought into action. Or else your site will remain invisible, hiding somewhere in your search resul ..read more

Are you a digital marketer? Do you want to track the most favorable metrics?    Well, Google Analytics is the solution you need if you say Yes!    Many of you query which kinds of hits does google analytics track?    Before going deep into it, let’s understand how Google Analytics’ hit metrics work.   It can track around 200 metrics. Certainly, Google Analytics can accumulate swathes of data received as hits. It sorts 200 metrics from the data collected.    However, we are not concerned about all data received as hits.  ..read more

Do you ever feel confused or intimidated by Google Analytics? When I started using Google Analytics, I needed clarification about the tool and how to apply it to my work. GA or Google Analytics is very complicated. And if we talk about the latest release, GA4, it is easier to understand. Even when I started Google Analytics 4, I wondered, “Will I ever be able to understand?” The internet has tons and millions of reports and guides to help you. But how do we understand the topic fully? Through this article, I will help you understand the concept of Google Analytics. No, I am not claiming that I ..read more

When you manage a website, the first question that comes to mind is how often Google crawls a site and how to find out if it ever does. These are the two crucial questions whenever you manage a website and aim to grow it and, most importantly, increase its traffic. As we all know, crawling and indexing a site helps to serve users with more organic search. So, the real question is how to optimize the sites to gain more crawling. Google crawls websites randomly from everywhere every three days to four weeks. The overall frequency of Google crawling your site depends on a few factors, which I wil ..read more

When working on search engine optimization (SEO) or website management, data and insights are crucial for better performance. Yes! With detailed insights and data, it becomes easier to understand where you are going right and where you are wrong. That is where Google Search Console API comes into action. This powerful tool provides opportunities to monitor and analyse your website performance. So, you get the idea of how well your site performs on search engine results pages or SERPs on Google. Once you grasp it, managing a website becomes easier. You can dig deeper to get an idea of your site ..read more

A robust PR strategy is much needed for your brand to stand apart and claim your spot above others.   To understand PR strategy, you may think of it as a comprehensive plan. You can develop any communication plan to frame, manage, and change public perception. You may interact with the media. You can give free samples or trial packs to the customers as well. You can even engage in a social cause. All these are examples of PR strategies. Importance of having a PR Strategy A well-crafted PR strategy can garner positive relationships with the customers. Moreover, it can improve brand re ..read more

SEO funnel—the name itself sounds very fancy. But do you know what it is? It describes the online shopping journey of a person who started by visiting your website. An SEO funnel can help you guide your visitors through your website. In terms of organic traffic conversions, it is critical. I have seen many marketing experts talking about the SEO funnel and how important it is for them to increase website visitors and sales. In this article, I will introduce you to the world of SEO funnels, help you understand the concept, and explain why it is important for your SEO planning. What Is a SEO Fun ..read more

You’ve just set up your new business. But you realize there are many more brewing businesses like yours.   Now you are wondering how to ward off the competition and rise higher? If that’s your story, you have landed just where you need to be.   Impact of online reputation on consumer trust and brand value Taking your brand online is not the same as good brand awareness. Because you need to do much more to create robust online brand awareness.   If you’ve taken to online marketing, you will have an SEO strategy surely. That’s where you need seo reputation manageme ..read more

Don’t you want to position your content higher, with more search results and traffic? What if I told you that you can easily achieve such goals with topical authority? The world of search engines is constantly evolving, and the changes impact how your content will be ranked and displayed. So, there should be a strategy that can help you always stay on top and ensure that your website is ranking well in your niche. There comes the concept of topical authority. It is considered the key ranking and can easily level your ranking game. You can easily build up topical authority if you have developed ..read more

Are you an aspiring business? Given the many opportunities for international business growth, do you feel you can take your brand abroad?    Then it’s your turn to notice the potential of International SEO.    What does International SEO do for you?   It ensures that your brand site gets organic traffic from various geographical locations and linguistic groups.    Challenges and differences compared to local SEO The reach and scale are the two main differences between International SEO and local SEO.    The keywords of loca ..read more