Best-Case Scenario Productivity vs. Reality: The Missing Margin
Small Business Boss
by Maggie Patterson, BS-Free Business
2w ago
Monday morning. You’re feeling motivated and ready to tackle the week. Your to-do list is set, and you’re ready to CRUSH IT. And then… Friday rolls around, and you’re wondering where it all went wrong.  Despite your “best-case scenario planning,” reality had other ideas.  How do you avoid this trap so you aren’t setting yourself up to fail? This episode explores how to ditch best-case scenario planning and create space for the unexpected.  Topics discussed in this episode include: Why does planning with a best-case scenario mindset set you up to fail? The myth of best-case s ..read more
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Ethics Over Easy: Succeed Without the Shady Shortcuts
Small Business Boss
by Maggie Patterson, BS-Free Business
3w ago
Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation. The question is — how do you create that?  It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs. In this episode, I show you why staying true to your values is ethical and the most powerful way to create lasting success. Topics discussed in this episode include: Breaking down the myth that “this is how it’s done” regarding marketing. Why operating ethically makes you stand ..read more
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Stop Selling, Start Solving: For Solopreneurs Who Hate Sleazy Sales
Small Business Boss
by Maggie Patterson, BS-Free Business
1M ago
"Always be closing!" "Overcome objections!" "Push for the deal!" These are just a few of the familiar refrains we often hear when it comes to selling. It’s all pushy, and for many solo service business owners, the idea of sales already feels uncomfortable.  After all, you didn’t start your business to become a salesperson, did you? The truth is that sales don’t have to feel that way.  The key to better sales isn’t about selling at all, and in this episode, I will show you how to shift from selling to solving. Once you make that switch, sales feel much easier and way more authentic. T ..read more
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Exposing MRR: The Crumbling of a ‘Get Rich Quick’ Dream
Small Business Boss
by Maggie Patterson, BS-Free Business
1M ago
This week, we’re sharing our most recent Duped episode, where we discuss Master Resell Rights. _____________________________ Have you ever seen an offer on social media claiming you can make big bucks in no time at all if you sell something created by someone else? Welcome to the world of Master Resell Rights, where you allegedly can get rich from doing little to no work at all. But like everything else in online business, it’s too good to be true and the house of cards is quickly tumbling. In this episode of Duped, we’re peeling back the curtain to expose how it all went wrong—from faceless I ..read more
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Sorry, Not Sorry: When the Client is Wrong
Small Business Boss
by Maggie Patterson, BS-Free Business
1M ago
Have you ever worked with a client who, despite hiring you for your expertise, just won’t listen to what you tell them? The idea that the client is wrong goes against everything we’ve been taught, so it’s a hard habit to break.  But the reality is that, yes, sometimes the client IS wrong. In this episode, I’m sharing how to handle those moments when your client is wrong (and maybe even a little delusional), the art of steering them back on course without losing your sanity, and what to do when they just won’t listen.  Topics discussed in this episode include: Why the customer isn’t ..read more
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What’s Next for Your Solo Business? (Listen Before It’s Gone!)
Small Business Boss
by Maggie Patterson, BS-Free Business
1M ago
Feeling stuck (or maybe even bored) in your solo service business and wondering what’s next?  In this special episode of Staying Solo, I’m sharing something I made for experienced solo service business owners who are ready for what’s next. (And it includes a whole lot of hands-on support from me!) **This episode will only be available until October 1st, and then it will self-destruct.** Get BS-Free Service Business Mastermind info here. And if you’re interested, book a fit call with me now ..read more
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The Celebrity Entrepreneur Marketing Myths: How They’re Screwing You Over
Small Business Boss
by Maggie Patterson, BS-Free Business
1M ago
Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for? The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks.  In this episode, I explain why celebrity entrepreneur advice isn’t only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur.  Topics discussed in this episode include: Why much of the common celebrity entrepreneur business advice isn’t just b ..read more
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The Capacity Code: Managing Time and Energy as a Solo Business Owner
Small Business Boss
by Maggie Patterson, BS-Free Business
2M ago
Do you feel caught in a cycle of working more to make more money but melting down because you’re overwhelmed and overworked? While you can run this loop for a while, it’s not sustainable.  You’re more than our work; you need a life while tending to your health and mental well-being.  In this episode, I’m diving into how to create your Capacity Code—a way to manage your time, energy, and emotional bandwidth so you can break free from the time vs. money trap for good.  Topics discussed in this episode include: Why hustling harder isn’t the only path to success. Understanding c ..read more
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Grow Your Salary, Not Your Stress
Small Business Boss
by Maggie Patterson, BS-Free Business
2M ago
Do you ever feel like you work work work and yet never get ahead with your salary? Celeb entrepreneurs love to tell us we need to spend money to make money, but that toxic myth often leads us to make decisions that aren’t in our best interests.  In this episode, I will show you how to pay yourself first, grow your salary, and build a business that works for you without buying into the hype. It’s time to stop bleeding cash and get you paid. Topics discussed in this episode include: Prioritizing your salary so you can pay yourself first. The BS myth that leaves so many service business ..read more
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Strategy Over Scale: How to Break the Time-Money Trap
Small Business Boss
by Maggie Patterson, BS-Free Business
2M ago
The reality of being a solo business owner is that there are only so many hours in the day. You want to make more money, but you also want not ultimately to burn out. So what’s a solo biz owner to do?  In this episode, I’m breaking down the myth of scaling and showing you how to use strategy to grow your business without burning out. Topics discussed in this episode include: The Staying Solo Framework and which three pillars provide ways to grow.  Why you should embrace leverage over scaling. The problems with conventional business wisdom for solo biz owners. How selling str ..read more
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