This week, we’re sharing our most recent Duped episode where we discuss understanding the risks of payment plans in online business.  _______________________________________ Have you ever bought something on a payment plan and quickly realized you’re unsatisfied, but there’s no way out? The fact is, not all payment plans are created equal. While they can be an excellent way to pay for something over time, the flip side is that they can also be weaponized by celebrity entrepreneurs and used to handle sales objections.  So, what risks should you, the consumer, know about before buying ..read more

Running a business can be a rollercoaster. One minute, you’re up; the next, you’re down; some days, it can feel like you’re hanging on for dear life. While the ride can sometimes feel invigorating, other times it can feel downright terrifying.  So, how do you learn to adapt and roll with the changes as they come? In this episode, we're wrapping up our exits and evolutions series, looking at the theme that change is the only constant in business.  Topics discussed in this episode include: Why change can be hard and the psychology behind it.  Change management: the 4 Cs and wh ..read more

Have you ever daydreamed about chucking it all in and leaving your business behind for something new?  While this daydream isn’t uncommon, it’s often hard to conceptualize how (or why!) you’d walk away from a thriving business.  In the last Exits and Evolution series interview, I interviewed fractional integrator and operations strategist AdeOla Fadumiye. Adeola boldly shut down a business that worked for her as she wanted different challenges and opportunities.  Topics discussed in this episode include: Why AdeOla shut down her podcast production agency and what led to that g ..read more

Do you ever feel like keeping up with social media is impossible? Or maybe you don’t even care to try in the first place? With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it.  In this episode, Andréa Jones, a mindful marketing strategist, discusses her evolving approach to social media and her desire to have deeper conversations about its impact.  Topics discussed in this episode include: The importance of aligning your work with your values for long-term satisf ..read more

To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart. She’s gone from being a solo business owner to an agency owner and is back to being solo again.  In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo business.  Topics discussed in this episode include: The financial and mental health challenges of agency ownership, the importance of considering profitability, and the impact on your team. Hiring the right people is crucial for an agenc ..read more

It’s easy to think making changes to your business will magically solve your problems.  But let’s be honest. Change can be HARD, so when do you know when it’s the right time to make a change?  In this episode, I’m sharing how to recognize when to adapt, whether keeping up with trends, using new tech, or meeting customers’ changing needs. (And when maybe the smarter choice is to stick with what you’re doing.)  Topics discussed in this episode include: What’s currently happening that’s resulting in a potential need for change?  The relentless cycle of reinvention in onlin ..read more

This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business. _____________ Is the state of ethical business actually improving in 2024? Are we actually making some progress? Well, it’s a good news/bad news kind of story. The good is that we’re finally starting to see more and more people reject the status quo business practices, including manipulative marketing and scammy sales practices.  The bad is that this industry is very fickle, and while it’s good to hear more discussions about ethical business, certain topics have ..read more

Real talk about working with clients: Whether you’re battling scope creep or sacrificing your personal time and energy to meet client demands, you can easily end up feeling tired and resentful. Having boundaries with clients is essential or our business dreams can turn into a full-on nightmare. In this episode, we’re looking at the real cost of “bad” boundaries with clients and how to build healthier, more sustainable client relationships.  Topics discussed in this episode include: What are client boundaries really? How you can be your own worst enemies when it comes to not enforcing ..read more

Are you holding your business back if you don’t blog, podcast, and post on social media? The reality of content creation is that it costs precious time, money and so much more. But is it actually worth it? The answer? It depends! In this episode, we’re diving headfirst into the real cost of content creation. Get ready to uncover the truth behind the price tag of online visibility. Topics discussed in this episode include: The role of content creation for many service businesses and if you really need it or not.  Exploring the value of content marketing and how you don’t really need to ..read more

You’re busy and booked but looking for ways to make more money. Welcome to the service business owner’s dilemma! In this episode of the ‘Real Cost Of’ series, I’m cutting the BS by debunking myths and unveiling the real costs of adding new income streams.  Topics covered in this episode include: The challenges of trying to grow your revenue when you’re booked out. Why the one-to-many model for courses and programs is so enticing?   The hidden costs of adding income streams.  My personal experiences with launching one-to-many offers. How adding this kind of offer i ..read more