Can you believe it’s mid-December and another year is almost done? That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball … OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months: Natural language generation and AI writing assistants Values-based communication and leadership counsel Impact and consequences of social media algorithms Check it out and let us know what you think and what other trends you may be seeing on the horizon. This is our las ..read more

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode, we talk about what that might look like for you, why it’s important to protect your ideas, and how to go about doing so. It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an ..read more

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside? It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leav ..read more

Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps the digital world has become even more pay-to-play and is expecting a higher price from organizations in order for them to achieve decent business results. That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘. TL;DR version: Your ..read more

In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic ..read more

It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people are getting revved up for the busiest season of the year. But are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation? And how will you communicate what you decide to your team? Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR. Gini Dietrich, Joe Thornley and Martin Wa ..read more

On this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers. Listen to this episode to learn: Why you should stop using spreadsheets in favor of software to help you do your job; Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have any earned media responsibili ..read more

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt. These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work. And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month—at t ..read more

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner. But let’s just say, there are some less than scrupulous individuals and companies whose approach and choices reflect badly on the industry. And it’s not just PR pros who are guilty of this. Certain bloggers, journalists, media outlets and influencers are also not as honest or transparent as they could be when it comes to ..read more

Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee. Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely on an ongoing basis? And how do you feel about this? Do you want to return to the office? Full-time? A few days a week? Or do you want to continue to work remotely? What are the things that you liked and valued about working from the office? What are the benefits of working at home? Gini, Martin and Jo ..read more