EP 416: Anxiety (and Mental Health) in the Achievement Society with Morra Aarons-Mele
What Works
by Tara McMullin
1w ago
I’ve called myself a recovering overachiever. I’m recovering not from the drive to excel but from the anxiety inherent to wondering if anything I achieve will ever be enough. And folks, it’s a struggle.  The philosophy Byung-Chul Han describes this anxiety as central to contemporary society. He dubs our modern age the “Achievement Society” and argues that our plethora of potential projects and opportunities work to maximize our productivity. After all, what better way to inspire people to greater efficiency than by inspiring them to tackle #AllTheThings? This week, I talk with the host ..read more
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EP 415: The Economics of Being Needy with Mara Glatzel
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by Tara McMullin
3w ago
We all have deep human needs—for belonging, for autonomy, for creative expression, for safety and security. But modern life can make it a real challenge to get those needs met in meaningful ways. Instead, we’re offered products with flashy marketing messages. Kitchen gadgets, social media platforms, clothing, personal care products, and many others offer to help us live our best lives. Financial and educational products promise a greater sense of security and autonomy. But do these commodities really satisfy our needs? Or do they merely stave off the hunger a little longer? In this final epis ..read more
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EP 414: The Economics of Ideas with Jenny Blake
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by Tara McMullin
1M ago
What makes an idea valuable? What turns it into a product that can be bought, sold, or rented? Ideas turn into capital assets thanks to our system of intellectual property rights. But understanding IP isn’t simply a matter of learning what a trademark or patent is, and then learning how to leverage it to create wealth. To truly understand intellectual property, we need to under property—what it is and why it exists—first. In this episode, I explore the origins of our conception of private property, why we’ve coded intellectual property rights into law, and how one business owner—Jenny Blake—l ..read more
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EP 413: The Economics of Getting (And Paying) Attention: Part 2
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by Tara McMullin
1M ago
This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I highly recommend starting there! In today’s episode, I explore the “right to publicity” and the value of celebrity as an economic condition. From there, we get into how audience-building businesses gain efficiency by vertically integrating media, ads, and offers and how micro-media creators often leverage monopoly power to charge exorbitant prices. Footnotes: “New wellness price point just dropped” Conspiratuality Instagram post The World After Capital by Albert Wenger (available free) “Th ..read more
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BONUS: Permission to Speak with Samara Bay
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by Tara McMullin
1M ago
How comfortable are you with your own voice? How likely are you to say what's on your mind? Samara Bay, the author of the brand-new book Permission to Speak, is on a mission to change what power sounds like. I found Samara because one of my favorite podcasters was on Samara's show. I then binged her back catalog and started recommending her show to everyone I worked with. One of those folks then turned around and told Samara I had shouted her out! We've been fangirling together ever since. I first had Samara on the podcast during the Self-Help, LLC series (Episode 397: Bad Usage). But her book ..read more
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EP 412: The Economics of Paying Attention (Part 1)
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by Tara McMullin
1M ago
Attention is a scarce (and precious) resource. A gargantuan number of media outlets, advertisers, influencers, and brands vie for our attention every day. In turn, many of us (including me) are out there trying to attract attention, too. At the same time, the changing nature of the attention market (as well as larger macroeconomic shifts) creates some real weirdness. This is the first episode of a two-part deep dive into the economics of paying attention, getting attention, and audiences as a commodity. In this episode, we’ll question how an influencer can charge $100k per year for coaching ..read more
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EP 411: The Economics of Cashflow (Remix)
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by Tara McMullin
1M ago
Toward the end of last week's episode, Kate Strathmann talked about the importance of understanding the "tiny economy" of your business. Digging into cashflow is a perfect way to do just that. When we start thinking about how money flows 3 dimensionally, we start to see new opportunities for investment, growth, and exercising our values. This episode originally aired in September 2021. Turns out, I needed an extra week to put together the economics of attention, and this piece followed up my conversation with Kate beautifully. I'll be back next week with an all-new episode! Footnotes: Cashflo ..read more
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EP 410: The Economics of Work Relationships with Kate Strathmann
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by Tara McMullin
2M ago
Sure, you can build a business or independent career made for one. But once you start thinking about making a bigger impact or scaling up to serve more customers, you start thinking about hiring help. And that makes a lot of people nervous! The idea that we might unintentionally create a toxic work environment or exploit the people we hire is enough to keep many from hiring help at all. While you might expect this subject to get more of a psychological or sociological treatment, economics has a lot to teach us about creating equitable relationships at work, too. In this episode, Kate Strathm ..read more
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EP 409: The Economics Of Information and Care
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by Tara McMullin
2M ago
The first time I heard you could charge $47 for a PDF less than 50 pages long, I was shocked. When I first encountered an online course selling for $2000, I about fell out of my chair. Of course, it wasn’t long until I, too, was selling information products for more than my first car cost.  Of course, I’m also an autodidact who benefits greatly from the proliferation of “free” information. And I’m a writer and podcaster who chooses to make 99% of what I make free to consume and use.  I’ve benefited from both sides of the equation when it comes to the economics of information. And s ..read more
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EP 408: The Economics Of Big (and Small) Decisions with Hillary Rea
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by Tara McMullin
2M ago
★ Support this podcast ..read more
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