There’s a lot happening in the community at Optimizely.   The Optimizely community continues to grow and our community slack now counts over 2800 members, with new professionals joining daily.  The Optimizely MVPs (a group of 70+ technical community contributors) have been busy writing code packages, how-to guides, and blog posts to help technical users get the most out of Optimizely products.   Today we’re excited to welcome 11 extraordinarily helpful community members ..read more

As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created new groups, added new roles and reorganized to build an infrastructure to support product and services production. How does all of this get managed? We needed leadership to build the product team to a more “grown-up” organization, keeping to the high standard of product output our customers and partners are used to. During this evolution, we realized that, to keep progressing, we cannot lose focus on the critical collaboration across depart ..read more

In March, we hosted the latest in our one-hour series of Digital Labs sessions for a global audience. Speakers from innovative brands FullStory, Zillow Group and The Financial Times provided actionable insights into creating a great tech stack and debated hot topics like Build vs Buy, the importance of cross-functional input when creating a tech stack and the most exciting trends on the horizon. Missed it? Here’s what we covered. First, meet the Panelists: Jason Tabert, Senior Marketing Specialist, Conversion Rate Optimization, Zillow Group Ivan Hristov, Head of Product, The Financial Times E ..read more

Experimentation is an essential part of any company’s digital experience strategy. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences. By running experiments and measuring the impact of new features, campaigns and content with real users in production, teams can ensure they deliver valuable new digital experiences more quickly and with less risk.   It can be challenging, however, to know which experiments you should prioritize in order to drive the most impactful improvements to the ..read more

Listen, I get it. I’m fatigued, you’re fatigued, we’re all fatigued…over COVID-19, but it’s still important to talk about it. In fact, it’s something we will be talking about and writing about for years whether we like it or not, as it was the worst pandemic this generation has ever seen and there’s a lot we can learn from it.    Think about where we were this time last year: sheltering in place, businesses were closed, toilet paper, hand sanitizer and household cleaning supplies were depleted for months in stores and online, Zoom calls were buildi ..read more

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal. For the older generation, it was even a “place of familiarity” where bank staff knew their names and foster relationships with them. This has been changing slowly over time already due to a more anonymous, impersonal experience with fewer staff members and more automated machines doing the work of banking professionals.  Because of the COVID-19 pandemic, and branches having to close or reduce workforce, the banking sector was forc ..read more

If 2021 has been an experiment in whether the world needs what we have to offer, the results are in (and statistically significant). The answer is a resounding yes. This week, we were proud to be named a leader in The Forrester Wave: Feature Management and Experimentation, Q2 2021 — and that’s on the heels of our being named a Leader in The Forrester Wave: Agile Content Management Systems (CMSes), Q1 2021 as well as our showing up as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms. We see a world where digital experiences are created and optimized by understanding ..read more

It is without a doubt that the COVID-19 pandemic has had a tremendous impact on the retail industry. While omnichannel- and digital-first retailers have managed to pivot more easily and respond quicker to sudden changes in consumer behavior, retailers focused on in-store experience and service have struggled to keep up.  The pandemic has significantly changed consumer behavior. In some cases, permanently.  We’ve seen exponential growth of online grocery shopping (+57%*). Ecommerce sales in department stores, apparel and beauty have gone up 10 percentage points since the start of the ..read more

COVID-19 has made organizations aware of their limits and forced them to learn quickly and respond to a highly volatile environment. As we have experienced on a global scale, days of hesitation in decision making can result in escalated business- and societal disruption.  As my colleague, Jil Maassen mentions in her recent blog post about hidden winners of the pandemic, industries have seen drastic changes in the competitive landscape. Organizations that were able to rapidly pivot in response to a changing market have managed to secure significant portions of market share, while others u ..read more

Since the end of 2019/beginning of 2020, everyone has heard the term COVID-19 or coronavirus. During the first couple months, most of us did not know what to expect. We did not know that this virus would rule our day-to-day for more than a year. No one imagined that schools would go virtual, shops and restaurants would shut down or operate at “take out” capacity only or that borders would be closed.  When the first lockdown and quarantines happened, most businesses did not know how hard they would be hit. Some say that the economic shock has hit us harder than the financial crisis in 200 ..read more