It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list.   As we’ve written about before, there are a ton of roadblocks to digital transformation. It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be ..read more

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can us ..read more

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations, Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in ..read more

I’ve been fortunate enough to be in the content world for just over a decade.  I may have gotten my start in social, but I know what fed the machine.  In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the event, I made the trip down to DC.  The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”  It’s an oft-repeated statement, but this time, it feels quite r ..read more

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry. So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key ste ..read more

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media. Many businesses view social media as a way to put their business out there, but unless you consistently engage with your audience and address their comments, potential customers will only view you as another establishment looking to make profits. Using social media to interact with your audience is an opportunity to develop brand p ..read more

Digital marketers tend to focus on generating more traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a much smarter (and more effective) digital marketing strategy. First of all, it doesn’t require huge ongoing investments (unlike building traffic). In most cases, on-site tactics are either free or much less expensive than trying to drive new clicks from outside. All you will definitely need is time. Secondly, investing in generating and nurturing leads allows you to understand your target audience better and accumulate ..read more

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing.   It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on a level playing field. From hyper-personalized customer experiences to predictive analytics that optimize ad spending, AI empowers SMBs to understand their customers in ways previously reserved for corporations with vast resources.   The digital ally enables SMBs to adapt and thrive in an ever-evo ..read more

Marketers excel at crafting persuasive messages for external audiences, guiding them toward product solutions and inspiring action. However, the art of communicating effectively with internal teams, such as sales, product, and executives, can often be overlooked. It’s easy to forget that every meeting and presentation is an opportunity to strengthen collaboration among teams, aligning them with a shared organizational mission. While marketers are adept at conveying data and results, the rush of the daily grind sometimes hinders the creation of compelling narratives around this information. We ..read more

Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now that websites are a dynamic marketing tool, yours should also provide much more than the basics. With a strong content marketing strategy, you can create, publish, and distribute valuable content and propel lucrative customer interactions. A CMI study states that content marketing generates 3X as many leads as traditional outbound marketing but costs ..read more