In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […] The post The Power of Niche Targeting: How Marketers Can Win by Thinking Small appeared first on Convince & Convert ..read more

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes […] The post B2B Social Media Marketing Trends for 2025 appeared first on Convince & Convert ..read more

Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content […] The post Top 5 AI Writing Assistants for Smart Writers to Use in 2025 appeared first on Convince & Convert ..read more

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization, is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still […] The post Master Marketing Personalization with a Data-Driven Approach [Book Excerpt] appeared first on Convince & Convert ..read more

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and […] The post Key Considerations for Smart Marketing Leaders Adopting AI appeared first on Convince & Convert ..read more

Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office […] The post TikTok Magic: How Four Brands Cashed In on Going Viral appeared first on Convince & Convert ..read more

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing […] The post Selling to People: What B2B Branding Can Learn From B2C Marketers appeared first on Convince & Convert ..read more

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to […] The post Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success appeared first on Convince & Convert ..read more

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an […] The post 7 Ways YouTube Can Transform Your Brand’s Digital Presence appeared first on Convince & Convert ..read more

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your […] The post Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity appeared first on Convince & Convert ..read more