Many of our customers run brick-and-mortar retail locations. Some specialize only in sunglasses while others carry a variety of additional items. Either way, it is not uncommon for retail customers to want advice about sunglasses and face shape. It pays for those of us in the industry to refresh ourselves on this topic every now and again. As you know, fashion designers and stylists consider face shape among many other criteria when coming up with new designs. Face shape is important regardless of who your wholesale supplier of bulk sunglasses might be. Your customers want to know how your pro ..read more

It is that time of year again. Gradually warming temperatures are melting the snow and waking up the grass. It will not be long before flowers start to bloom, and birds begin singing the songs of spring. And what does it all point to? More sun, more travel, and higher sales revenues for you. Are you prepared to sell more of those bulk sunglasses you have purchased from us in recent months? As a wholesale sunglasses distributor, we look forward to spring's arrival every year. The change in seasons is obviously good for our business. But it is also good for yours. You can trust us when we say th ..read more

It can be tough for a company like ours to convince retailers to buy bulk designer sunglasses. Our brands are not as well-known as Bausch & Lomb, Gucci, and all the rest. And yet, we know from experience that it is possible to apply the psychology of luxury to sell cheap sunglasses that cost a fraction of what consumers would pay for high-end brands. The psychology of luxury is an interesting phenomenon. Psychiatrists and psychologists have been studying it for years. One thing we know from all their research is that leveraging it to drive sales is all about making an emotional connection ..read more

As a retailer, you make your money purchasing wholesale sunglasses from us and then selling them to your customers. Your sales depend heavily on stocking the types of designer sunglasses your customers want. But figuring out what they want is the tricky part. Success equates to elevating your selection so that what you offer is always in demand. We want to help by being your bulk supplier of sunglasses. Our goal is to be your first choice whenever you are looking to purchase stock. To that end, we encourage you to spend some time browsing the inventory here on our website. As you do, consider ..read more

We sell a lot of bulk designer sunglasses to brick-and-mortar retailers. Some of them sell sunglasses only. They buy bulk sunglasses like wayfarers, aviators, etc. and turn around to sell them in boutiques, downtown shops, and strip malls. Other customers sell sunglasses alongside hundreds of other consumer products. It is the nature of retail. We would like to take the occasion of this post to offer you a challenge. Before we get to it, note that success impacts both your business and ours. When you sell more of the wholesale sunglasses you buy from us, we will both make money. Fair enough? H ..read more

One of the things we talk about frequently here at Olympic Eyewear is pricing. One of our goals is to offer wholesale sunglasses for men and women at pricing reasonable enough to allow retailers to compete against higher-end brands. As such, affordable bulk sunglasses pricing is important to us. And yet we understand that price isn't everything when it comes to sunglasses. It is Ultimately About UV Protection When you strip away all the designer labels, the many styles, all the trends, etc., you are ultimately left with the fact that sunglasses are really about UV protection. At least that is ..read more

As a retail seller of designer sunglasses at discounted prices, you rely on wholesale distributors to keep you fully stocked with products. But how do you know you are working with the right wholesale and bulk sunglasses distributors? How can you know if there are better distributors out there? These are not just random questions tossed out for general discussion. The answers can have an impact on your bottom line as a retailer. If you are not getting your bulk sunglasses from distributors who fit the way you do business, you're only making things harder on yourself. Do Some Independent Resear ..read more

There is no arguing that how products get from manufacturers to retail customers has changed significantly since the introduction of ecommerce. So much so that a November 2023 post on the Business.com website suggested the possibility that wholesale is dead. We are happy to say it is not. The wholesaler-retailer relationship is alive and well in 2024 – at least in the wholesale designer eyewear business. What We Do as a Wholesaler Olympic Eyewear acts as a wholesale distributor of men's and women's sunglasses throughout the U.S. We carry nearly two-dozen brands, some of which we own. Those we ..read more

Have you ever had casual conversations with customers about sunglasses smearing their makeup? Such conversations are not in our purview given that we are a bulk supplier of men's and women's wholesale sunglasses to retailers. However, we're guessing you have had this conversation more than once. It turns out you're in luck. We ran across a Glam post that explains the secret to wearing sunglasses without smudging makeup or leaving unsightly brown or red marks behind. It is all about preparing the face before that final layer of makeup is applied. We invite you to read the post for yourself. We ..read more

We have been in the bulk sunglasses business for years. We've had more than our fair share of opportunities to help new retailers launch their businesses. If you are new to designer sunglasses, you have come to the right place. Let us make your first lesson an introduction to what your customers really want. Consider the reality that sunglasses are extremely common. Your customers can buy shades at department stores, pharmacies, convenience stores, and even gas stations. They can buy them from literally thousands of online sites. How do you get them to buy from you? First, you give them what t ..read more