Four years ago, in March and April, Europe went into lockdown as COVID shut down public life – and our industry. In the past few days, I have been following a number of media reports and expert reviews on what we all have learned from the pandemic: how countries and societies managed to get through the waves of infections, how industries dealt with it and recovered, what we have learned from it, and what changes it has brought. The post Update from the CEO: April 2024 edition appeared first on UFI Blog ..read more

It’s peak exhibition season still all around the world. So far, our industry seems to be on track to achieve the growth projected by hundreds of you in our latest UFI Global Barometer. The post Letter from the UFI President: April 2024 edition appeared first on UFI Blog ..read more

The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.   The post Social Impact from Exhibition Industry Generate ROX in a New Dimension appeared first on UFI Blog ..read more

A few days ago, I could catch up with Amy Saleh, Operations Director at Hannover Fairs Australia. We were both attending the AIME show in Melbourne and chatted for half an hour about the state of the industry in Australia. Now, Amy has been a member of our 2023 Class of “Next Generation Leaders” and together with her colleagues Otero from the UK, Elizabeth from the US, Tehchad from Thailand, and Aya from Egypt, have presented their ideas for a new blueprint for exhibition operations a few months back at our Global Congress in Las Vegas. The post Update from the CEO: March edition appeared firs ..read more

Dear colleagues, dear friends, Going through my daily dose of industry and showing news from the GCC and around the world is a joy. We’re certainly running on all cylinders around the world. Quite a few of these media reports and clippings include references to the latest edition of our latest UFI Global Barometer. We [...] The post Letter from the UFI President: March edition appeared first on UFI Blog ..read more

The food industry in the exhibition sector has been undergoing significant growth in Asia, where the culinary scene is vibrant and diverse. This growth is driven by various factors, such as increasing consumer demand for diverse culinary experiences, rising interest in food sustainability and innovation, the globalisation of food cultures, and the popularity of food-related events and festivals. The post The food industry in the exhibition industry: from niche to the future appeared first on UFI Blog ..read more

I am writing these lines as I am leaving the beautiful city of Amsterdam, where I spent a few days both with the UFI leadership for our first major meetings of the year and of course for this year’s Global CEO Summit. For me, this week confirmed two beliefs that I hold: UFI is doing very well – and with a little support from all of us it can achieve even more. And: While our industry is doing very well as well, we need to learn a lot for it to stay that way, and we can learn the most from looking at how other industries are tackling problems that are similar to the ones we are facing. Let me f ..read more

Happy New Year to all of you – this first edition of UFI Info comes out a few weeks into 2024, and just ahead of Chinese New Year on February 10, which will ring in the year of the dragon. Sound powerful? The post Update from the CEO: February edition appeared first on UFI Blog ..read more

Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible. The post How Culture Contributes to Return on Experience   appeared first on UFI Blog ..read more

For many of us event organizers, venue managers, service providers, or even just event attendees and exhibitors, taking that first step back into an exhibition or conference hall felt like coming home. And in the past few years, the excitement and thrill of once again meeting-up with old colleagues and business partners face-to-face can give the illusion that everything is “back to normal” and “business is as usual”. The post Is the industry truly back yet? Or where are we actually headed… appeared first on UFI Blog ..read more