Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson
Masters of Scale
by WaitWhat
8h ago
Cyber war is raging, and the culprit is AI. Poppy Gustafsson, CEO of cybersecurity firm Darktrace shares new, proprietary info about how cybercrime has become professionalized across the Dark Web, and why deepfakes could soon find their way into your Slack or Zoom calls. But AI is also a powerful new weapon against attackers: Poppy tells Rapid Response host Bob Safian how to protect the most exposed areas of a business, why the unique digital DNA of an organization offers a shield, and how human factors are often more vulnerable than any software. Read a transcript of this episode:&n ..read more
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Reid Hoffman opens up, w/On Being's Krista Tippett
Masters of Scale
by WaitWhat
8h ago
Krista Tippett and our friends at On Being welcomed Masters of Scale host Reid Hoffman for an inspiring conversation about all things philosophy, AI, and technology’s impact on the human condition. We loved the episode so we’re sharing it with our listeners too. Reid opens up about his progressive upbringing and the power of friendship throughout his life. Plus, the pair experiment with Reid’s chatbot, Pi, and explore how being an AI optimist or pessimist will evolve the future of humanity.  Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Sca ..read more
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Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor
Masters of Scale
by WaitWhat
8h ago
The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else ..read more
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5 leadership lessons from gaming with Reid Hoffman
Masters of Scale
by WaitWhat
8h ago
Some of the most vital and overlooked entrepreneurial resources might just be stored away in your family games cupboard…  It’s no secret that host Reid Hoffman is a lifelong game fanatic. But this admiration extends beyond just a hobby. Games are one of the biggest influences on Reid as a business leader.  In this special episode of Masters of Scale, Reid dissects five popular games and extracts the hidden entrepreneurial wisdom they contain. From strategic thinking in Settlers of Catan to the art of deception in Poker, Reid explores the underestimated power of games and what every l ..read more
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Learn from every "no"
Masters of Scale
by WaitWhat
8h ago
In the entrepreneurial journey, facing rejection is not just a possibility, but a certainty. However, it's the ability to perceive these rejections not as setbacks, but as stepping stones, that sets apart the most successful entrepreneurs.  Each 'no' offers a unique opportunity to refine an idea, sharpen a pitch, and foster resilience. It can even be a sign that your idea is so contrarian that it could be truly transformative. This is a theory we've explored before on Masters of Scale. And now we're revisiting it in this special "Remix" episode. We'll hear a range of scale leaders share t ..read more
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Inside Reid Hoffman’s meeting with President Biden
Masters of Scale
by WaitWhat
8h ago
President Biden is the first president to face the full force of the AI revolution. In this special episode, Reid Hoffman joins Rapid Response host Bob Safian for an exclusive inside look into the closed-door meeting between Reid and President Biden. From regulation and economic impact to the potential dangers of AI in the wrong hands, Reid and Biden’s wide-ranging conversation explored the complex challenges that come with this groundbreaking technology. Reid reveals his thoughts on the president’s understanding of AI, the potential impacts of government regulation, and the opportunities ..read more
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What’s wrong with the remote vs. in-office debate? w/Atlassian co-CEO Scott Farquhar
Masters of Scale
by WaitWhat
8h ago
The backlash against remote work is in full swing, with 90% of CEOs reportedly rewarding in-office workers with more promotions and raises. But to Scott Farquhar, co-CEO of Atlassian, that’s a big mistake — and in a just-released study, he’s got hard numbers to back him up. Scott talks with Rapid Response host Bob Safian about how the 10,000-person collaboration-software company — Australia’s premier tech startup — is defying the trend with a bold gambit called Team Anywhere. Adhering to an Atlassian core value (“no bullshit”), Scott shares insights about work flexibility, productivity, and th ..read more
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140. Start with a story, cook up success, w/Chef Marcus Samuelsson
Masters of Scale
by WaitWhat
8h ago
Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers.  Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them. Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiratio ..read more
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139. will.i.am & Austin Russell: Mute the hype, amplify the product
Masters of Scale
by WaitWhat
8h ago
One of the biggest strikes against the tech industry is too much noise and not enough signal. But does it always pay to "show, not tell," — even about the most innovative of products? Austin Russell of Luminar Technologies believes so. At just 17 years old, Austin created revolutionary tech that would unlock autonomous driving in the future, and make safer passenger cars today. Almost as startling is how he kept his breakthrough close to his chest for five years — carefully choosing trusted team members, mentors, and industry partners before revealing his tech to the wider world. In this ..read more
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28. What great founders do at night, w/Arianna Huffington
Masters of Scale
by WaitWhat
8h ago
To survive your entrepreneurial journey, you have to learn to recharge. Knowing when to turn the lights out may be the only way to keep the lights on. Few know this better than Arianna Huffington, who dramatically scaled the Huffington Post – and then experienced profound physical burnout. Her venture, Thrive Global, scales the idea of balance across an organization. With cameo appearances from Chris Yeh (co-author, Blitzscaling) and Dr. Matt Walker (author of Why We Sleep). Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly ne ..read more
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