Social media influencers have become a big part of marketing campaigns for all types of businesses. It’s an easy and effective way to get their products and services seen by hundreds of thousands of people within their target audience, without breaking the bank. An influencer is someone who has a strong, loyal following on social media. When a business collaborates with an influencer, the influencer creates content around a product or service the business wants to promote. Then the influencer’s followers see the content and are hopefully compelled to buy that product or service. But how do y ..read more

In the age of social media, businesses have advantages that were not available pre-Facebook or Instagram. And if you are new to the entrepreneurial world you will learn those advantages come with some disadvantages. Thanks to social media platforms, businesses are able to make announcements and communicate with their audience without waiting for a third party, like the media, to write a story. But that instant communication can also mean that negative reactions and criticism spread quickly, creating a crisis that can very easily spin out of control.  No business ever intends for somethi ..read more

Influencer marketing is becoming one of the most popular forms of marketing with brands these days. And it’s all because of the personal connection they get by using a real person who talks directly to other real people. When you think of an influencer, you probably think of someone who has tens of thousands or even hundreds of thousands of followers. And you’d be right. BUT, you CAN make money as an influencer with under 5,000 followers. People like this are called micro influencers and 2020 is their time to shine. So what’s so great about being a micro influencer anyway? I mean, a micro inf ..read more

The world, and America in particular, is in a very interesting place, following the tragic death of George Floyd, the most recent in a string of unjust actions on Black Americans. My heart hurts.. There are no words to describe the level of grief that many of us feel. As I write this, I feel overwhelmed with so many emotions. Hurt, Anger, Sadness, Love, and the need to take action.  But now, the only thing that we can do is learn to do better and to be better. Learn not only from George Floyd’s death, but the events that followed. Because one thing is certain, and that is we can no longe ..read more

The power of the direct message. You can find lots of clients through social media if you take the time to DM people in your demographic. Yes, it’s not always the most exciting prospect. Putting yourself out there, asking people to buy from you is scary.   It’s also SUPER uncomfortable. I get it. You don’t want to sound like that horrid commercial with that guy practically YELLING at you why you need to get down to Furniture Depot today because “this sale won’t last!” But there are ways to DM potential clients without feeling or sounding pushy/icky. Get A (Geniune) Conversation Go ..read more

Congrats! You started your own business. Now comes the really scary part of finding clients and a loyal following on Social Media. If you think you can just get away with posting and that your ideal clients will just magically find you, you’re in for a real shock. You have to get yourself out there. You have to TELL people you’re there. How else will they know to even LOOK for you. And to do that, you need to engage. You need to attract people in your demographic to your page and get them to follow you, then interact with you via posts, stories,  DMs, and possibly even influencers. Yes ..read more

It’s probably one of the biggest struggles as a business owner on Instagram. How in the world do you write content that will get people to STOP scrolling, read, and then engage! Look, you can get all the content calendars you can handle, but you’re not going to get people’s attention unless you write in a way that will make people WANT to engage with you. It’s not rocket science but there is a formula. And no, it’s not ALL about polls or hashtags, though they can help! You need a combination of these things to get people to stop scrolling and start engaging. GET TO THE POINT. It’s not 1950 ..read more

Social media influencers have become a big part of marketing campaigns for all types of businesses. It’s an easy and effective way to get their products and services seen by hundreds of thousands of people within their target audience, without breaking the bank. An influencer is someone who has a strong, loyal following on social media. When a business collaborates with an influencer, the influencer creates content around a product or service the business wants to promote. Then the influencer’s followers see the content and are hopefully compelled to buy that product or service. But how do y ..read more

In the age of social media, businesses have advantages that were not available pre-Facebook or Instagram. And if you are new to the entrepreneurial world you will learn those advantages come with some disadvantages. Thanks to social media platforms, businesses are able to make announcements and communicate with their audience without waiting for a third party, like the media, to write a story. But that instant communication can also mean that negative reactions and criticism spread quickly, creating a crisis that can very easily spin out of control.  No business ever intends for somethi ..read more

Influencer marketing is becoming one of the most popular forms of marketing with brands these days. And it’s all because of the personal connection they get by using a real person who talks directly to other real people. When you think of an influencer, you probably think of someone who has tens of thousands or even hundreds of thousands of followers. And you’d be right. BUT, you CAN make money as an influencer with under 5,000 followers. People like this are called micro influencers and 2020 is their time to shine. So what’s so great about being a micro influencer anyway? I mean, a micro inf ..read more