Ok yes, it’s been a minute hasn’t it. I was back, then I wasn’t and now I’m back again. What a whirlwind! Life has changed shape a bit for me recently and as part of this new chapter, I’ve been reflecting on the many things that give me joy and fulfilment. One of these things is this mini platform where I get to express who I am through my sense of style. It has constantly been a space I’m drawn back to. So with newfound freedom and time, I’m back on the fashion horse. Still with the same mission to help inspire you gents to style up, give things a go and be true to your authentic self. For m ..read more

Guess whose back? Back again. Daddy’s back, tell a friend! Guys it’s been 18 months since I last posted where you saw me sporting some sweet crocs and I was only a couple of weeks away from becoming a father. And wow hasn’t a lot happened since (slight understatement) for all of us and for all mankind. With the arrival of our beautiful son Mars, I put the blog to one side to take on the best job I’ll ever have; being a dadda. Alex and I had Mars at home 4 weeks into the first lockdown mid April 2020 and you can probably imagine how strange and isolating that was. The whole birth story in itse ..read more

What do Shia Lebouf, P. Diddy, Justin Bieber, Paul Rudd, Jared Leto and The Joker all have in common? Ok I’ll give you a little more time on this….. You ready for it? They all wear Crocs.  These fellas are visionaries. They’re the uprising. The insurgency. They’re messing with the current ruleset that make people feel safe in their daily lives by adorning these little rubber delights and in return giving so many people the middle finger. I like their style and even more their attitude. Us humans just love to hate things. Hate on stuff we don’t understand and hate the things that we aren’t ..read more

One of my most treasured outcomes of having a ‘thing’ for fashion, aside from you know - building an empire of clothing - is the people you meet and the friends you make. Along the way I’ve met two very cool cats, one a super-slick fashion & editorial photographer Annupam who is always up for the great weekend combo of a delicious brunch and photoshoot. The other is Aki, arguably New Zealand’s queen of women’s fashion influencing. Aki is an Art Director by trade and her talent oozes through her work. Her knack for making individual pieces work in harmony, her fast eye for detail - where s ..read more

I’m no stranger to repping double denim. Started at an early age when my mum was putting me in all sorts of denim - even the overalls that seem to have come full circle since. So when I saw some of Ksubi’s new season denim line up of jackets and jeans I was all over it like Justin & Britney were in the 2000’s. Definitely not saying bye-bye-bye to this trend. Did you just sing that in your head like I did? There’s no real right or wrong way to do double denim in my books. If you’re a newbie and want to put your training wheels on, it could be a good idea to stick with one denim tone or colo ..read more

Superdry. It’s a Japanese and American inspired clothing label hailing from the UK. Quite a bit to take in there, but that’s the recipe of its success. Plucking classic American heritage and mixing in the bold and innovative flavours of Japan’s culture and approach to style, and garnishing with the fine touch of British craft makes Superdry a very unique offering. Superdry’s first flagship store landed in the heart of Auckland’s busy shopping mecca, Queen Street in April and I was fortunate enough to get an invite to the launch gig to celebrate. Being up close with the brand again reinvigora ..read more

Back in 2014 I went travelling through Europe, a classic jaunt many of us Kiwis make as part of our OE. One of my stops was experiencing the sensational Spanish city of Barcelona to see the likes of the incredible La Sagrada Familia, a modernist impression of a church which began construction way back in 1882… and is still going! Now being a tourist, I travelled with a classic Kiwi trope, a 50L Kathmandu backpack, stuffed with all my personal belongings and strapped over the shoulders and clipped in secure around my waist. TOURIST HELLO! Lugging this around on the daily definitely helped me ..read more