A Napier Podcast Interview with Georgios Grigoriadis – Baresquare
Napier B2B Blog
by Natasha Websdale
1w ago
Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Baresquare Baresquare redefines data analytics by transitioning from tradi ..read more
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Datateam Business Media Acquires Two New Publications
Napier B2B Blog
by Megan Baggiony-Taylor
3w ago
Datateam Business Media has acquired the School Building and MMC publications following the retirement of Lyn O’Donnell at Waverly Publications. Datateam is no stranger to acquisitions, having continually grown its portfolio over the last decade, adding publications such as Electronics World to the fold. Although both School Building and MMC are now part of Datateam, Building Specifier, the online publication, will continue to be published by Waverly Publications. The sale of these publications continues to show Datateam’s commitment to growth, and the building of a diverse portfolio that ..read more
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Email Doesn’t Suck… at Least Not as Much as you Think it Does
Napier B2B Blog
by Mike Maynard
3w ago
Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and the increasing data protection regulation, email has become a little… uncool. That’s not a good thing. While it’s not the trendiest channel, B2B email is still one of the most effective. Yes, it’s true that we all struggle to keep up to date with incoming email. I’m avoiding working through a bit of an email backlog as I write this blog post. But we spend a lot of time reading our emails, and our experience is that great email campaigns continue ..read more
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Procurement Pro: A Great Success From Electronic Specifier
Napier B2B Blog
by Megan Baggiony-Taylor
3w ago
In February, Electronic Specifier launched its new magazine, Procurement Pro, the newest ‘go-to’ guide for those within the world of procurement in the electronic components market. The first edition of the publication covered a wide variety of topics, including semiconductor analysis and commentary from the Chairman of the Electronic Components Supply Network (ecsn). Following the launch, the print version of Procurement Pro made its debut at two of the biggest events within the industry, the Applied Power Electronics Conference 2024 (APEC 2024), hosted in February at Long Beach, California ..read more
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It’s Nearly Time For Focus On PCB 2024!
Napier B2B Blog
by Megan Baggiony-Taylor
3w ago
The third edition of ‘Focus on PCBs – From Design to Assembly‘ is taking place on May 15th -16th 2024. The event is only European B2B trade fairly entirely focused on the world of printed circuit. Focused entirely on the world of the printed circuit board industry, the show will be taking place at the Fiera di Vicenza in Italy, and expects attendees from all over the world with 116 companies confirmed. Two days of the conference will offer 10 technical presentations from various leading companies within the printed circuit industry. Talks will look at PCB Design and Assembly and will provide i ..read more
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9 Ways to Improve your Digital Advertising Campaigns
Napier B2B Blog
by Mike Maynard
3w ago
At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a real impact on your business. To help you create great campaigns, here are nine tips that have worked for us: Get the basics right We shouldn’t have to say this, but getting the basics right is so important. Whether it’s campaigns that advertise to the wrong countries (we’ve seen large sums spent on Google ads to countries to which our clients can’t legally export products) to campaigns that produce bounce rates well above 90% and zero leads continu ..read more
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Future Horizons: April Semiconductor Update
Napier B2B Blog
by Megan Baggiony-Taylor
3w ago
We’re happy to share this month’s extract of Future Horizons April report on the semiconductor market. Continue reading to learn more about the market’s current outlook. Executive Overview 2019, pre-Covid, saw the IC sector shrink, whilst Opto boomed and Discretes remained flat, reversing positions in the first half of 2020, with Opto in decline whilst IC growth recovered, with all sectors back in step by the second half of 2020. The reverse situation seems to be happening right now, with ICs in full growth mode, whilst Discretes and Opto are in decline.  We believe this trend will run it ..read more
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Electronique Composants Instrumentation Announces New Editor-in-Chief
Napier B2B Blog
by Megan Baggiony-Taylor
3w ago
ECInews’s current Editor-in-Chief, Alain Dieul, has announced that he will be stepping down from the role, and will be passing the torch to Nicolas Feste, who has several years of experience working within the electronics sector as an engineer. Alain will continue to work alongside Nicolas, supporting him whilst he takes charge of his new post as Editor-in-Chief. We look forward to liaising with Nicolas and wish both him and Alain the best of luck. The post Electronique Composants Instrumentation Announces New Editor-in-Chief appeared first on Napier - B2B PR and Marketing Agency ..read more
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A Napier Podcast Interview with Stefan Debois – Pointerpro
Napier B2B Blog
by Natasha Websdale
1M ago
Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Pointerpro Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised ..read more
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A Napier Podcast Interview with Emir Zecovic – CMO
Napier B2B Blog
by Natasha Websdale
1M ago
Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com ..read more
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