Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Planable Planable is the con ..read more

This month, we are happy to share both the June semiconductor extract from Future Horizons, plus an exclusive discount of 10% on Future Horizons monthly update report. Quote ‘Napier’ in the order link to claim your 10% Napier discount. Continue reading below to find out more about the market’s current outlook: Executive Summary Opto continued its upwards surge in April, showing flat monthly annualised growth vs. April 2023, up from minus 8.9 percent in March and minus 12.7 percent in February. Not so in Discretes, where growth fell back to minus 13.0 percent in April, vs. minus 9.9 percen ..read more

Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. Anna Wood has been promoted to Editor and will manage the editorial content for both the website and the magazine. She will be focusing on collaborating with industry experts to provide insightful views to readers and to stay up to date with the latest developments in the startup ecosystem. Paige West, Managing Editor, at Startups Magazine, commented ” I am confident that Anna will excel in her new role, bringing fresh insights and high-quality content to our read ..read more

Circuit Cellar magazine has announced that Jurij Mikeln, current Editor-in-chief at Svet elektronike, will be joining the publication, taking up the role of Content Editor EU. The two magazines have an equally extensive history, and this new partnership will enable them to exchange articles to reach a wider audience. With over 30 years of experience as a publisher, Jurij commented on his new role saying: “Thanks to KC for naming me as Content Editor EU! It’s a great honour for me to be a part of such a respectable magazine as CC. During all those years running Svet elektronike I’ve met many pa ..read more

We are delighted to share that Napier has been featured in the B2B Marketing Benchmarking Report 2024, ranking in the top 50 of UK B2B marketing agencies. Our expertise across both content creation and content distribution has also been recognised, and Napier is featured in the top 15 agencies as PR and demand generation specialists, and the top 30 agencies as content marketing and thought leadership specialists. With dedicated teams for multiple areas including PR, content, digital and design, it’s fantastic for our hard work and expertise to be recognised in these areas. Our Managing Directo ..read more

Award season is coming around again and we are excited to announce that, for the third year in a row, Napier has been shortlisted in the ‘Most Outstanding PR Agency’ category at the Electronic Industry Awards and in the ‘PR Agency of Year’ category at the Instrumentation Excellence Awards 2024! It is always an honour to be shortlisted for these prestigious awards, and we are grateful to continually have opportunities to support our clients in designing and implementing award-winning campaigns. Voting is now open for both awards, and we’d like to ask for your support in voting for Napier. It on ..read more

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technol ..read more

Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Mutiny Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work do ..read more

We are happy to share that Napier recently celebrated its 40th anniversary at London’s Science Museum, with leading technology editors and companies in attendance. This cements the business as one of the longest-standing agencies in the B2B technology sector. Originally based in London, Napier was launched in 1984 and moved its headquarters to Chichester in 1988. Business growth led the agency to open three further offices, in London, Keele, and San Francisco. Over the years, we have acquired various companies including Peter Bush Communications, Armitage Communications and Neesham PR. These a ..read more

WEKA Fachmedien has announced an online video news channel hosted by a presenter called Elli. The twist is that Elli isn’t real: she has been created by AI technology. Moving forward, elektroniknet will provide a weekly news overview in a compact video format with Elli presenting specialist content. The goal is to ensure up-to-date news coverage is being provided to the audience, without reducing the quality or relevance of reporting. elektroniknet editors will continue to be responsible for the content, while Elli will present the content in an accessible and appealing video format. This ..read more