Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com ..read more

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industry. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b.com About Cascade Insights Cascade Insights empowers B2B technology companies with customized market research and marketing ser ..read more

As an agency that works with some of the leading companies within the technology industry, it is important that we stay up-to-date on the industry, including trends and the outlook of technology markets. So, we were excited to have the opportunity to share an extract of Future Horizons March report on the semiconductor market: Executive Overview IC ASPs continued to drive the recovery, up 34.7 percent vs. January 2023.  They were also up 7.6 percent vs. December 2023, which was untypical for the first month of the quarter. At the same time, IC unit sales fell 13.9 percent vs. December 202 ..read more

With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope, and marketers must streamline processes, improve efficiency, and prove ROI at every step. HubSpot’s State of Marketing Report 2024 looks at marketing in the age of intelligence and highlights some of the top trends marketers can expect to see making an impact this year. Based on data from both B2C and B2B organisations, we’ve pulled out some of the most interesting insights for B2B marketers. Personalisation is key Competition is fierce, and ca ..read more

Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately achieve a demonstrable return on investment (ROI). But it’s not always a straightforward journey. In this blog, I’ll take a closer look at the intricacies of achieving a respectable marketing ROI, highlight its importance, and provide practical strategies for successfully navigating the path to success. Applying what I’ve learned will enable you to optimise your marketing strategies, increase customer loyalty, implement new ideas and maximise the v ..read more

WEKA Fachmedien has announced that they are once again the official media partner of embedded world. Taking place from April 9th-11th in Nuremberg Germany, the show will host a range of experts, professionals, and companies from the embedded industry. As media partner, WEKA Fachmedien will provide daily analysis and coverage, publishing the official daily embedded world newspaper throughout the event. The media house will also host the 17th Media Summit, taking place on April 9th, at 2 pm in room Seoul, NCC East. The speakers, Prof. Matthias Spörrle and Matthäus Hose, will undertake a lecture ..read more

This May, EETech will run its first-ever annual EEPower Day, a conference designed for power engineers. Taking place on May 2nd, EEPower Day is a one-day virtual conference, with unique content being published throughout the week of the event. Coverage will feature innovative news updates, and educational and technical content aligning with EEPower’s theme: Powering the Energy Transition. With over 11,000 planned attendees, the event will offer a unique opportunity for companies to increase awareness via virtual booths, and generate leads from live webinar sessions. Here at Napier, we love to ..read more

How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales leader, he explains what sales enablement means and shares his thoughts on why current team structures may negatively impact buyer experience. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B ..read more

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward and discuss how dynamic emails can improve efficiency and effectiveness. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on ..read more

Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage journalists to ensure they come back for more? In our on-demand webinar ‘Media Training 101’ webinar, we explore key principles of being a spokesperson and communicating with the media. We cover: What journalists are thinking when they interview you How to prepare for interviews How to get your message across Using presentations What to do when things go wrong Register to view our webinar on demand by clicking here, and why not&n ..read more