The post DIA Brand Consultants appeared first on ..read more

How marketers can navigate the post-pandemic landscape Contributed by Carolyn Corda, Chief Marketing Officer, ADARA In recent months, we have seen an increased reliance on e-commerce from retail clients and a desire to get to grips with identity-based marketing and verification across the board in the finance, retail and travel sectors. As marketers navigate the complex waters of a post-lockdown environment, these sectors are seeing vastly accelerated digital transformation, leading to much more in-depth questions around how businesses can leverage data. In travel, with airlines such as AirAsi ..read more

Marketing was already changing at a rapid clip. And then Covid-19 came along. It’s become a platitude already, but Covid and its consequences are changing everything. In the first three months of 2020, life changed for just about everybody on the planet. The word ‘unprecedented’ in media has by now been used an unprecedented number of times. As you can read elsewhere in our magazine, in a way this is actually good news for able marketers. Getting people to try something new is easier when they’re forced to do things differently to begin with. Someone who’s firmly entrenched in a fixed habit is ..read more

Contributed by Jos. Birken, CEO of KLWTT Jos. Birken Covid is changing our lives. More importantly, it is in the process of drastically changing our habits. And that is incredibly important for us marketers. Think about that for a moment. What is marketing really? It is the art and science of forming habits. I’m thirsty and I don’t want a drink, I want a Coke. Or a Pepsi. Or whatever I’m in the habit of when quenching my thirst. The more powerful the habit, the more powerful the brand. Why does a habit make a brand so powerful? Because once established, habits are really difficult to change. I ..read more

Marketing technology has become a bit of a zoo lately, with an abundance of exotic animals. And if you want to picture a zookeeper, picture Will Griffith, who recently joined Tealium. Marketing Technology, or martech as it is called by those who want to be seen as insiders, is taking on ever more forms and shapes. Website have Content Management Systems, CMSs. On the ad tech side we got Data Management Platforms or DMPs, on the messaging side we got marketing automation. All of this was quickly joined by website optimisation tools, and the latest rage is Customer Data Platforms (CDPs). Oh, and ..read more

This is the time of year when people start gazing ahead and can’t resist a powerful urge to try and predict what the coming year will bring. 2020 is even worse, since it’s the beginning of a new decade. Should AdAsia join the fray? We received the following predictions from Vivi Wang, Business Development Director, Southeast Asia over at Mobvista, a provider of mobile advertising and analytics. Since a few of these don’t only apply to just the mobile ad tech industry but to the wider marketing services sector as a whole, we wouldn’t mind sharing them with you. So here goes. Prediction 1: The n ..read more

Contributed by Gilly Santos, IT Operations and Infrastructure Manager APAC, SGK. Technology continually evolves with new research and development projects undertaken all over the world. Companies today need to adapt to stay ahead and indispensable in their industry.  How effective content delivery is in reaching consumers is closely related to how technologically inclined these companies have become at this stage. Leveraging technology for content delivery places companies in a stronger competitive position. Two technologies that have yet to be fully explored by companies are Virtual Real ..read more

NEW YORK, Jan. 7, 2019 /PRNewswire/ MediaMath claims to have achieved a first within the omnichannel advertising space by purchasing digital out-of-home through a partnership with Place Exchange. According to MediaMath this is the first time that digital out-of-home ads were purchased programmatically through the same campaigns as other online and mobile media and reported using the same metrics – conversions, response rates and impressions etc. Digital out-of-home (DOOH) has been around for some time now. The term typically refers to digital media that can be seen in areas accessible to the p ..read more

With Marketing Automation well established across all industries and its perceived benefits and opportunities now available to the smallest of business and to the individual, it’s perhaps not surprising that the way we ‘do marketing’ is also evolving. Interestingly, one methodology gaining lots of traction over recent years was born and grew up in the same world that developed the technology that now underpins our automation platforms: Agile Marketing. But what is that? A common definition of Agile Marketing defines it as a ‘tactical marketing approach in which teams identify and focus their c ..read more

Contributed by Michael Leeds, Senior VP of Client Engagement, Americas, SGK “Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.”1 Amongst those difficulties is sustainable transformation. Many companies look at transformation as a change in business process and operational excellence. A digital transformation is different. It involves redefining the company’s value proposition, not just its operations. It also requires a reassessment of h ..read more