Searches without a brand name, otherwise known as unbranded or non-brand searches, have been on the rise since 2016, according to MomentFeed.[1] Brand searches can refer to the brand name itself; executives at the company, parent companies, or affiliates; initiatives; names of services or products; trademarks; and more ..read more

As digital marketers, we have all been there — stuck on what to do next and trying to reinvent the wheel. We know what it is like to run out of ideas, to try every strategy, to test every new feature until we get to that point where we have done it all. And then what ..read more

Loyal readers may recall that the second issue of PAGES included an article by Vince Nero that described how to leverage linking intent ..read more

SEO is an experimental field. When your website is at the mercy of an elusive algorithm, it opens up the playing field to innovate and push the boundaries on traditional tactics and “best practices ..read more

Do you want more backlinks pointing to all your pages? Of course you do. But do all your pages deserve more backlinks? Are they all link-worthy? Do they all need to be linkable? Probably not, but that’s okay ..read more

Jordan Yocum is a Digital Marketing Specialist at the Better Business Bureau, and a former Page One Power employee. Based on his knowledge and experience, Jordan was brought to the BBB to build their SEO program, basically from the ground up. On top of that, Jordan has been overseeing a large website migration at the BBB as well. PAGES Magazine sat down with Jordan (virtually) to discuss his experiences with these unique challenges and share his tips and insight with you ..read more

With all the time and work that goes into good SEO, how do you find time for content creation? Content creation is a major component of successful SEO, so it’s in your best interest to figure out how to fit it in between managing clients, SEO campaigns, and other tasks.  The good news is that you may already be doing most of the work. All you need to do is recycle your daily activities ..read more

There is a tremendous opportunity for eCommerce brands to increase discovery, improve online shopper experiences, and generate additional revenue through image optimization ..read more

They shouldn't.  Going into this year, who would have guessed what was to come. I don’t think I need to list out why 2020 has been wild. People and businesses alike have felt their share of impact and have made huge strides to adapt to a new norm. If part of your SEO or online marketing strategy includes building worthwhile links — which requires good, manual outreach — you may find yourself asking, “What changes should I make to my outreach campaign ..read more

The biggest question from a digital marketing perspective has always been: SEO vs. PPC, which one is better? Can they work together? Are they always going to butt heads? Which one do I invest in? I NEED HELP!  ..read more