Performance Marketing Magazine
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News and insights from our editors, reporters, and columnists, including coverage of lead-based digital marketing that occurs when a brand or retailer pays a platform or publisher for a lead, click, or sale via SEM, SEO, direct mail, commerce, mobile, email and chat messaging.
Performance Marketing Magazine
2y ago
Like the platform, your tactics should always be evolving ..read more
Performance Marketing Magazine
2y ago
According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive ..read more
Performance Marketing Magazine
2y ago
How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy ..read more
Performance Marketing Magazine
2y ago
Even seasoned data scientists with state-of-the-art toolsets have a hard time overcoming data shortages ..read more
Performance Marketing Magazine
2y ago
It’s still early days, but as retail media nerd, I can tell you this one is significant ..read more
Performance Marketing Magazine
2y ago
Affiliate marketing provides contextually relevant, hyper-targeted and engaging ad experiences without the need for a cookieless workaround ..read more
Performance Marketing Magazine
2y ago
TikTok recently started beta testing crypto paid advertising in the U.S. and Canada, after previously allowing organic crypto content on the platform ..read more
Performance Marketing Magazine
2y ago
Companies that modernize their customer service to improve responsiveness will get ahead and earn customers’ trust. Those that do the same old, same old will stay stuck—or get left behind ..read more
Performance Marketing Magazine
2y ago
Really listening to your customers is an art that, done well, can inspire your marketing efforts for years to come ..read more
Performance Marketing Magazine
2y ago
"Female-owned wine and spirits brands are clearly in the spotlight these days, but I think that professionals and consumers end up focusing on the quality of the product and the ..read more