Guest blog by Dean Mathews.   In the rapidly evolving landscape of work, hybrid work arrangements have emerged as a game changer. These models, offering a blend of in-office and remote work, have gained significant traction, particularly during the recent global pandemic. More than half of employees prefer to divide their time between the office and their homes. But the rise of hybrid work isn’t just reshaping our daily routines—it’s also fundamentally altering talent attraction strategies.    How the Popularity of Hybrid Work Has Changed Talent Attraction Companies worldwide ar ..read more

Guest blog by Ayush Bagwari.   When you step into the marketing world of modern business, there comes some important tips to consider. You need to understand that branding is not just about a catchy logo or not all about a memorable slogan anymore, there are multiple other factors. In today’s digital age, where screens dominate our daily lives, branding has evolved into a dynamic conversation between businesses and their audiences. And guess who’s leading the dialogue? Yep, you’ve got it – digital marketing! Let’s dive into how the world of digital marketing can fortify and amplify your b ..read more

Picture this… you’re sat at your desk, and you’re thinking ‘what’s next’ in my career. In the current world, there’s a lot to think about… Choosing whether or not to be working in certain roles are critical decisions at any point in your career. They will inevitably, have an impact on our lives in general also… and where we’re headed in the future Whilst it’s essential to consider how a role (current and new) fits into our personal lives, we must also consider career development when evaluating opportunities, and where they might take us professionally, for the future. This blog aims to ‘balan ..read more

Guest blog by Kat Sarmiento.   The digital age has transformed the way we live, work, and interact with one another. As technology continues to advance, so does its impact on businesses and their branding efforts. For companies, understanding how to navigate the ever-changing landscape of digital media is essential to staying competitive and building a strong brand presence.  In this article, we’ll explore the challenges and opportunities of branding in the digital age and offer practical tips for businesses to improve their branding efforts in the online marketplace.   Cha ..read more

Guest blog by Holly Anne Dodd.   One of the most crucial elements of moving up in life is making a good first impression. It may mean the difference between getting that job, meeting new people, or simply just building trust. The value of a good first impression cannot be overstated, and this guide will provide you the knowledge you need to achieve it. The advice and tactics provided here will help you make a solid first impression, which in a couple of seconds communicates your beliefs and character. This manual will explain how to network successfully, present yourself boldly, dres ..read more

You may be aware of coaching/mentoring and may have benefitted from it – or you may just be curious as to how it might help you. Mentoring and coaching are often confused – so let’s start with a couple of definitions. Mentoring   shares the greater knowledge and skills of a more experienced mentor with a less experienced mentee Coaching    uses processes and tools to enable the coachee to develop their own answers. The coach does not need to have similar knowledge or experience as the coachee That said, often the best approach is a blend of the two so that the client ..read more

Guest blog by Marta Krumina. Most marketers will have heard the phrase ‘’stories sell’’, but do we understand why that’s the case? This question always reminds me of a particularly strong memory I have from my childhood that not only shows the importance of storytelling but is also a very valuable business lesson. When I was young, I would spend a lot of time during the summer holidays with my grandparents. They would take care of me and completely spoil me with tons of sweets, beach trips and flexible bedtimes, but they would also talk to me and teach me about life. One particular business le ..read more

Guest blog by Perry Braun. Adobe’s Digital Trends report revealed that 60% of senior executives say the loss of third-party cookies will disrupt their marketing. It’s worrying that the other 40% either have a solution in place or are not prepared for this game-changing shift. Who would have thought that in 1994, Netscape’s Lou Montulli (then 23 years old) would have facilitated billions of digital advertising dollars and shaped the world’s digital media tracking? The cookie is approaching 30 and like its tastier namesake, it’s crumbling before our very eyes. Frailing under the pressures of use ..read more

Gone are the days of ‘’client control’’ and endless interview options… 8 first-round interviews, 3 finals, and then having the choice of candidates to extend an offer to, has indeed been left in yesteryear. Equally, gone are the days of the candidate who had ‘’slim pickings’’ regarding the next rung up the ladder – But is this a good thing, surely, right? Let’s talk about it! The process… (from a recent study carried out by a core job board) Did you know that people who have been selected for three job interview stages have the greatest probability of receiving a job offer? Those who have had ..read more

A global pandemic, social distancing legislation and various lockdowns necessitated the need for employers to focus their efforts on virtual interview methods if they were looking to add to their teams in 2020. Now restrictions have been eased and life is slowly returning to normal, will this mean that video interviews are no more?   Video Interviews – Pros Greater flexibility for both the hiring manager and candidate As candidates don’t need to take the time commuting to your offices and will likely be able to find a quiet corner with a good internet connection, it opens up availabilit ..read more