In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to 500+ app partners and its channel program to 3,000+ agency partners. He also helped build and scale Airtable’s extension marketplace and service partner program. At Jasper, Al leads the affiliate marketing and solutions partner program strategies ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in th ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal strategy, potentially dispositive motions, jury charges, and other activities necessary to preserve error and prepare cases for appeal ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and litigation communications, and social influencer and stakeholder relations. He helps the world’s most elite professionals and their firms build and protect their most lucrative relationships ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her business and legal experience to high-growth legal tech vendors HighQ and Kira Systems. In 2018, she co-founded litigation fund, Validity Finance, and served as COO before joining Sente in 2022. Kate is active on the boards of the leading legal edtech company AltaClaro, and immigration non-profit Immigration Law & Justice NY.  ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service to strengthen its brand and position in the marketplace. She is known for her excellent people skills and for leading successful collaborations between the marketing team, executive committee, and practice leaders. Her responsibilities include designing and implementing marketing, communications, public relations, practice growth, strategic development, and leadersh ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40 year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group of Thompson Coburn LLP. Thompson Coburn has offices in St. Louis, Chicago, Dallas, Los Angeles, New York and Washington, DC ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused on SEO specifically for law firms Over the course of her career, she has learned the many nuances that it takes to make websites rank in the top positions in Google ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked on some of the most complex Chapter 11 cases in the world over the last 11 years. Prior to Sheppard Mullin, Justin was a partner at Kirkland & Ellis in Chicago. Before his legal career, Justin served with distinction in the United States Navy ..read more

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzie’s digital strategy aligns with its overall business objectives. He also leads the company's channels, digital marketing, web development, social media, and martech initiatives ..read more